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Book a demo and see how your store can tap into that demand with the Emersoft Shopify Books app: hubs.la/Q03P-zSj0

200 million people are already discovering books on TikTok. Michael Zhu (TikTok Head of Books & Entertainment) said it clearly: People are already there - watching, saving, sharing book content. The gap has always been the last step - buying. TikTok Shop closes that loop. Discovery → decision → purchase. All in one place. No switching apps. No lost intent. No “I’ll buy it later” that never happens. For booksellers, this changes how sales happen: Every recommendation can turn into a purchase In the exact moment the demand shows up If your store is connected, you capture it. If not, someone else does. With Emersoft Books Shopify App, your store is ready for that moment: Any book in print → live in your store → fulfilled automatically Connected directly to your Shopify + TikTok Shop setup Book a demo and see how your store plugs into that demand, link in the comments.

It’s time to level up - see how the Emersoft Shopify Books app works: hubs.la/Q03P-zSj0

300M+ #BookTok Views and Growing Fast - Millions Are Turning to TikTok to Discover, Discuss, and Decide What Books to Read and Buy Across Every Genre What started as readers sharing what they’re reading quickly turned into one of the largest communities on TikTok. 300M+ views on #BookTok content Millions of readers discovering books daily Massive influence on what people buy next From fantasy to self-help to children’s books - people aren’t just browsing anymore. They’re deciding what to read (and buy) based on TikTok. 👉 If you’re not tapping into this, you’re missing demand that’s already there. Turn that attention into sales with the Emersoft Shopify Books App - built to help you showcase, sell, and scale your books seamlessly. 👉 Get started now and capture the #BookTok wave, the link in the comments.

Unify your in-store and online book sales in one place. Get access to Ingram’s full catalog, automate restocking through Pubnet, and seamlessly connect everything with Shopify POS - explore the Emersoft Shopify Books app: hubs.la/Q03P-zSj0

The truth no one tells bookstores about BookTok demand You’re not losing sales because people aren’t interested. You’re losing them because your store can’t say “yes” fast enough. A video goes viral. A title explodes overnight. Customers come looking. And what happens? It’s not in your catalog It’s not on your site Or it takes you 20 minutes to add it manually So they go somewhere else. BookTok didn’t create demand. It exposed the gap. The stores that win aren’t guessing what will trend. They’re ready for anything that does. 14 million+ titles. Live in your store. Ready to sell the moment someone asks. No manual uploads. No “we’ll order it for you.” No missed momentum. When demand spikes, your store moves with it. If your store can’t capture BookTok demand the moment it hits, you’re watching revenue walk out the door. Get the Emersoft Books Shopify App and turn every viral title into a sale, inside your own store, check out the link in the comments.

Watch the full webinar here to get more insights on selling books on TikTok: youtube.com/watch?v=ZztxVk…

300 million views on #BookTok. Most bookstores are not even in the room. That came straight from Michael Zhu, TikTok’s Head of Books & Entertainment. During the webinar, he broke it down clearly: BookTok didn’t grow slowly. It exploded during COVID and never slowed down. People didn’t just start reading more - they started sharing what they read, recommending titles, building communities around genres, authors, and ideas. Now it’s one of the largest communities on TikTok. People open TikTok to decide: what book to read next what author to follow what to buy Fantasy, sci-fi, historical fiction, self-help, children’s - all of it is moving there. And here’s the part most bookstores are missing: Discovery is happening on TikTok. Transactions are happening somewhere else. That gap is where sales are lost. Michael called out what we built at Emersoft directly - reducing the operational load so bookstores can actually move at the speed of platforms like TikTok. Because this is the real shift: If someone sees a book on TikTok and your store doesn’t have it ready to buy instantly, the sale goes somewhere else. The stores that win here aren’t curating slower. They’re removing friction between discovery and purchase. That’s the game now. If someone finds a book on TikTok today - can they buy it from your store in under a minute?

AI will write your product descriptions. It won’t run your bookstore. You can generate metadata. You still need a system that actually moves books. Same way you can draft a contract - you still call a lawyer. Same way you Google symptoms - you still go to a doctor. AI handles the legwork. The business still needs infrastructure. That’s the gap most stores are sitting in right now. If your catalog, fulfillment, and updates still depend on manual work - AI just speeds up the mess. When the system is right, AI becomes leverage.

Don’t miss out - see how the Emersoft Shopify Books app can transform your store: hubs.la/Q03P-zSj0

Hidden TikTok strategies that actually work for bookstores: Stop reviewing books. Start selling moments. Clip the exact line that made you pause. That’s what people buy. Your comments are your product roadmap. If 5 people ask “is this in stock?” - that’s your next upload. Post before the book trends. Pre-orders win. By the time it’s viral, you’re late. Don’t send traffic to “link in bio” dead ends. Every title you mention should already be in your store, ready to buy. Batch your content. One hour = 10 videos. Consistency beats creativity here. Most bookstores lose the sale right after the video ends. Customer wants the book → can’t find it → goes somewhere else. With Emersoft Books Shopify App, every book you mention can be live in your store in minutes - with fulfillment handled automatically. 14M+ titles. Pre-orders ready. No manual setup. Set up your store to capture every TikTok-driven sale → Book a demo, link in the comments.

They Heard Me Once… It's how things work. A podcast I did with Brad Lea sat in someone’s “saved” list for 2 months. Then one Sunday night - it clicked. They replayed it 3–4 times… Tracked me down… Reached out immediately. Now we’re building together. You never know who’s watching, listening, or waiting. Keep showing up. #Foundermindset #Entrepreneurlife #CEOmindset

Thank You for Joining - Start Taking Book Sales Back from Amazon Thanks for joining us - this was a strong session. With Michael Zhu and Itai Winter, we covered where BookTok is heading, what winning sellers are doing, and how to get started on TikTok Shop. From our side at Emersoft, we showed: How the Shopify → Ingram → TikTok flow works How you get full catalog access instantly How fulfillment runs automatically How to launch without operational overhead We also broke down what’s selling now and content that drives sales. Recording coming soon. TikTok is already selling the books. The opportunity is keeping those sales in your store.

Join us for a live webinar today at 4 PM EST (April 13) and discover valuable insights into TikTok growth: hubs.ly/Q048MgbX0

We’re live right now. BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory With special guests Michael Zhu & Itai Winter If your audience can’t buy what you recommend instantly, you’re losing sales. We’re showing exactly how to fix that inside Shopify - with automated fulfillment and zero inventory. Join now → check out the link in the comments.

Don’t miss out! Sign up for the April 13 webinar at 4 PM EST: hubs.ly/Q048MgbX0

People are making millions selling books on TikTok… without holding any inventory. 🤯 $33.2B revenue 59M books sold 8–12% conversion rates This isn’t search. It’s discovery-driven commerce. You don’t look for books… They find YOU. Powered by Ingram Content Group + Emersoft → Sell → Print → Ship (automatically) Real hack? 50+ micro-creators posting at once = “organic” viral momentum Books now sell on emotion, not title. Barrier = gone Attention = war Next? AI buying books for you. Are you writing for readers… or the algorithm? Want to tap into this? Join our webinar: “BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory” 🗓 April 13th ⏰ 4 PM EST 👉 Save your spot now before it fills up, click the link in the comments.

👉 Save your seat and see the system in action: hubs.ly/Q048MgbX0

One TikTok can wipe out your inventory overnight. Most bookstores aren’t set up for that moment. BookTok is driving real demand - but if your store can’t surface, list, and fulfill those titles instantly, the sale goes somewhere else. With the Emersoft Books Shopify App, every title your audience wants can be live in your store in minutes - and fulfilled automatically. No manual uploads. No missed pre-orders. No “we don’t have it.” 📅 Live Webinar - April 13, 4 PM EST BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory We’ll show you exactly how bookstores and creators are turning viral moments into actual revenue - inside Shopify. 👉 Save your seat and see the system in action, link in the comments. 👉 Start capturing BookTok demand the moment it happens.

👉Save your spot: hubs.ly/Q048MgbX0

BookTok is driving real revenue now. Most booksellers still aren’t set up to capture it. On April 13 at 4 PM EST, we’re breaking down exactly what’s happening inside TikTok Shop - and how to plug into it without building an operations team. Webinar: “BookTok Is Exploding: Stop Missing Sales on TikTok Shop Without Managing Inventory” We’ve got three perspectives in one session: From TikTok - Michael Zhu (Head of Books & Entertainment): Where the market is moving right now What winning sellers are actually doing How onboarding works What support and incentives TikTok is putting behind books From Emersoft - Marcin Ruman & Pawel Marciniuk: What actually happens after a sale The Shopify → Ingram → TikTok flow How you get access to a full catalog without building it manually How fulfillment runs without you touching orders How sellers launch without operational overhead Partner talk - Itai Winter (hubs.la/Q04bxfBp0): What’s converting on TikTok Shop today Content angles that are driving sales Tactics booksellers can apply immediately If you’re recommending books on TikTok and sending people to Amazon, you already know the gap. This session shows you how to close it - with your own store, your own catalog, and orders handled automatically through your Shopify backend. Comment “WEBINAR” and we’ll send you the link or click the link in the comments.