Engineering

The Ads @engineering team at 𝕏 continues to deliver outstanding new products for advertisers! 🔥 In the last month we have launched: - X Ads App on Shopify - Simplified Pixel + Direct CAPI Integration - Improved Dynamic UTMs - New Conversion Tracking Dashboard - Boost & Mentions Boost 🚀

Try out our new model for free and let us know what can be improved. Install at x.ai/cli

Try Grok 4.5 in the API, Grok Build, and Cursor

Introducing Live Studio (beta) — a completely redesigned livestreaming control room built into 𝕏.com. x.com/i/live-studio

Build a voice agent connected to your scheduling app, knowledge base, and any custom MCPs or APIs Phone number included to get started!

was a lot of fun working on this! agents will now be able to inform their decisions with the highest-quality realtime data known to man. lots more coming soon.

XChat for Android is live. Chat privately with anyone on X, straight from your home screen. Download now: play.google.com/store/apps/det…

Build massive-scale systems that drive the business, rebuilt with modern infra + AI at the core. Join a small, fast team where early-career engineers get real ownership, learn from top talent, and ship what matters. Apply Below!👇 job-boards.greenhouse.io/xai/jobs/51524…

We're hiring exceptional engineers to integrate Grok across our Ads Platform! If you’ve built massive-scale advertising systems in bidding, auctions, marketplace, ranking, prediction & product, let’s transform ads with xAI. 👇Click to apply! job-boards.greenhouse.io/xai/jobs/49967…

We’re hiring exceptional web engineers to work on X. Please share and reach out with your best open-source project/contributions. Me and my recruiting team will review every application. job-boards.greenhouse.io/xai/jobs/50639…

Shipped: post.create and post.delete events for the X Activity API! 🚀 Subscribe by user_id to get real-time notifications whenever a user creates or deletes a Post. Perfect for monitoring, archiving & analytics. Details 👇 devcommunity.x.com/t/post-events-…

It's easier than ever to feed the best data source in the world into your developer apps and agents. If you're not shipping yet, this is your sign.

I want to show my appreciation for the X engineering team & everything they do to keep this site online They inherited many decisions & face challenges that constantly evolve X is not always perfect—but they punch above their weight & work tirelessly to protect our town square

The @Engineering team absolutely cooked on this one Just drop a banger that everyone needs to see?! If you’re nodding yes… boost it 🚀

Android, you're next. XChat is coming. Pre-register now: play.google.com/store/apps/det…

What other features do you want for group chats?

Let's Re-Introduce Boost A smart, easy and efficient way for creators, publishers, and small businesses to grow their audience and expand reach in just a few simple steps. Choose your audience. Select your locations. Hit Boost. Watch your content take off. 🚀

The migration in numbers: - Team of 16 engineers worked over 6 weeks. - We reduced our footprint from 6M CPU cores, to just 10k cores. - We are now using the same Grok-based transformer models that power your home timeline. - Eliminated 15 years of tech debt - replaced 1M LOC of Scala with just 50k LOC of Rust and Python

Chat with anyone on X. Completely private. Now on your home screen. Download for iOS: apple.co/4sVp8bF

Updates to Owned Reads and pricing for posting via the API are now live.