
The token maxxing hype is over 80% waste. We pulled data from our customer spend analysis across 2,444 companies and found something uncomfortable. For every $1 spent on AI tokens, only $0.18 actually reaches the product. The other $0.82 breaks down like this: $0.44 goes into fixing bugs the AI itself introduced, $0.27 disappears into rewriting or reworking code that missed context, and $0.11 is lost to review friction & context switching. Caught up with @zubinpahuja an ex Uber colleague and now founder of @joinNEXA to further discuss his thoughts on where the token maxxing trend is headed.












