EquisLabs

Equis is growing! We are currently looking for a Video Producer, Director of Data & Analytics, Fundraising & Grants Associate, and VP of Development. Please apply here! equis-labs.breezy.hr

It has been an incredible few years of growth at Equis going from 1 to 24 employees so guess it’s probably about time for a new website! Short thread on some exciting new stuff… weareequis.us

If you’re a passionate self-starter who cares deeply about the Hispanic community and have experience with digital advertising or message and creative testing, come and apply to be our Deputy of Digital Innovation TODAY! ✍️Apply here: equis-labs.breezy.hr/p/90f2eb72501e…

📣¡ESTAMOS RECLUTANDO!📣 Si tienes una pasión por la comunidad Latina, solicita a una de nuestras plazas abiertas HOY: ✅ Subdirector/a de innovación digital ✅ Asociado/a de subvenciones ✅ Asociado/a de operaciones y finanzas ✅ Productor/a de video equis-labs.breezy.hr

Equis is NOW HIRING for a variety of exciting REMOTE positions! Come join the team and help to shape the Latinx landscape! ✅ Deputy Director of Digital Innovation ✅ Fundraising & Grants Associate ✅ Ops & Finance Associate ✅ Video Producer Apply at equis-labs.breezy.hr

Today is @EquisLabs 2nd anniversary! Turns out unpacking the nuance of the Latino electorate is not an easy feat - so we aren't going anywhere! Soon we'll have more on what happened in 2020 w Latinx voters - including the question of Latino Trump voters.

One message in particular, “Vote for a Dreamer” was among the best performing messages and was most effective for a few subgroups. Here’s the script for that one: 6/

We tested 12 different messages (all videos and scripts are linked). Invoking Trump (vs leaving him out) increased our respondents’ excitement about voting (note, however, that these ads were hardly traditional “attack” ads) 5/

After extensive research earlier this year, we now present key takeaways on the best messages, messengers and tone to use when reaching Latinx audiences online. It’s our “Project Gigante” THREAD 1/ bit.ly/projectgigante

We tested 24 videos using a mix of messenger (young Latino, young Latina, older Latino, older Latina,non-Latinx) & tone ( emotional, angry,serious). What worked best with which audience? Check out our report here bit.ly/projectgigante

Wondering how best to move #LatinxVoters with your digital content? We did the research and present Project Gigante: data-driven recs for Latino subgroups like young Latinas, unregistered Latinos etc (EquisLabs.us/resources)

So how do @JoeBiden and Dems reach new heights of turnout and support among Latinos voters? Latinas and ambivalent voters are two important places to start.

Yet, as it stands, up to 57% of Latino eligible voters in battleground states COULD sit out of the 2020 elections.

@Stephanievalenc oped in the @Nytimes today on the Latino voters Democrats cannot ignore. nytimes.com/2020/05/06/opi…

At Equis we continue to focus on this fall’s election. The stakes just grow and grow. Stay tuned for more from us on Latino voters in this moment. (/FIN)

According to @PewHispanic we already we see signs that it is the young and those without a college education, groups highly represented in the Latinx community, who are some of the most impacted. pewrsr.ch/2windb0 8/