Erica Dias

Remote jobs can pay in 6 figures But only if you know the right place to search for I have prepared a clickup resource that will help you with it And for 24 hours, it's FREE 1. Follow me (so I can DM you) 2. RT this tweet 3. Reply "Earn"

@ChrisClickUp The smallest bite in cooperate history

McDonald's CEO posted a video eating their new Big Arch burger. He took the smallest bite in corporate history. Then called it a "product." Twice. 4.5 million views. Not because people loved it. Because the internet couldn't believe a CEO looked that uncomfortable eating his own food. Buffalo Wild Wings jumped in. Ryanair jumped in. Dude Wipes jumped in. Everyone got their shot. But here's where it gets interesting: McDonald's leaned into it. They tweeted a photo of the Big Arch with the caption: "Take a bite of our new product." And just like that, a PR disaster became the most talked-about burger launch in years. The lesson isn't "go viral for the wrong reasons." The lesson is that when it happens, and it will, the brands that survive are the ones fast enough to laugh at themselves before everyone else stops laughing. Your response time IS your brand now.

@clickup Playbook

Here's how GVP Kyle Coleman built the system that tripled XDR productivity in 6 months. 200 calls per rep per day. Automated signal monitoring pushed directly into rep workflows. AI stitched into every handoff, every feedback loop, every touchpoint. Plus a relentless focus on eliminating the small friction points that quietly drain rep output. Kyle is breaking down the exact playbook for this AI transformation: the data, the tooling, the coaching, the operations. All of it. If you're leading a BDR/XDR team and headcount is the only lever you know how to pull, this one is for you. Comment "Playbook" if you want the secret sauce.

@ChrisClickUp I have grown so much in the start, only by engaging with big accounts with speed.

The 5 most underrated marketing skills in 2026 🧠 1. Speed of reply. The brands responding to comments in under 15 minutes are seeing 3x the engagement. Most brands take 24 hours. That's not a response, that's a RECEIPT. 2. Taste. AI can produce 100 pieces of content in an hour. Knowing which 3 are actually good is the entire job now. 3. Screenshot awareness. Every post will be screenshotted out of context. If it doesn't hold up alone, don't post it. 4. Saying no. The best content calendars have more things crossed out than published. Editing > creating. 5. Boring consistency. The flashy viral post gets attention. The brand that shows up every single day gets trust. Trust wins.

@ChrisClickUp People are putting content in spammy way through AI and expect other people to trust them, lol

Marketing in 2010: make a good product, tell people about it. Marketing in 2015: make good content, hope people share it. Marketing in 2020: hack the algorithm, optimize everything. Marketing in 2025: use AI to create more content faster. Marketing in 2026: wait, why does nobody trust us anymore? The answer was in 2010 the whole time.

@ChrisClickUp People blindly follow things and never experiment.

The best time to post on social media is when nobody tells you to post ⏰ Every guru says Tuesday at 10am or Thursday at 2pm. You know what happens at Tuesday 10am? Every brand on earth posts at the same time. You're not competing with your competitors. You're competing with 10,000 other brands who all read the same "best time to post" article. Saturday nights. Sunday mornings. 11pm on a Wednesday. That's when your audience is scrolling with zero competition in their feed. The best time to post is when everyone else stopped.

@ChrisClickUp I hate when companies hire 3 people for 1 person job

Unpopular opinion: most marketing teams are too big 🔥 10 people creating average content will ALWAYS lose to 3 people creating undeniable content. AI didn't cause this. It just made it obvious.

@ChrisClickUp This is under-rated point.

The brands posting and ghosting in 2026 are the same ones wondering why nobody engages 👻 You posted at 9am. It's now 2pm. 47 comments. 0 replies from you. That's not a content strategy. That's a monologue. The algorithm literally tracks whether you reply to comments. It factors response time into reach decisions. So every time you post and disappear, you're telling the algorithm "I don't care about this conversation." And the algorithm says "Cool, neither will anyone else." Post less. Reply more. That's the whole strategy.

@clickup my prouctivity will get 2x now

@ChrisClickUp I would love to have a thread on this

Here's exactly how we think about content at ClickUp 🎯 We don't start with "what should we post." We start with "what is our audience feeling right now that nobody is saying out loud." Then we make that the post. The HR mop video? Everyone hates HR meetings but nobody says it. 6.3M views. The age question video? Everyone has been in that awkward moment. 12.7M views. They didn't teach anything. They didn't sell anything. They didn't mention ClickUp once. Validation > education. Feelings > features. Relatability > reach. If your content strategy starts with your product, it ends with your audience scrolling past.

@ChrisClickUp @claudeai I know right...even i like claude more than GPT

@claudeai is down. So I have to log back in to GPT for the first time in months!?

@ChrisClickUp People are slowly getting sick of AI

81% of CMOs now believe customers will pay more for human-created content 📊 Up from 65% one year ago. In the middle of the biggest AI hype cycle in history, the people whose entire job is to understand customers are betting on... humans. Porsche hand-drew their holiday ad. Polaroid is running "no AI" campaigns. Coca-Cola's AI holiday ad got torn apart. The market is telling you something: AI is a production tool, not a trust signal. The moment your audience can feel the AI, they stop feeling you. Use it behind the scenes. Keep humans in front of the camera. That's not anti-AI. That's pro-audience.

@ChrisClickUp Clickup is doing it the right way

Social ad spending in 2026: $276.7 BILLION 💸 User trust in sponsored content: all time low. The most expensive way to be ignored just got more expensive.

@ChrisClickUp This is insane! so much fluff

A fake AI influencer on TikTok got 400K views reviewing beauty products 🤖 She wasn't real. The reviews weren't real. The products she trashed? Real companies with real employees. Grande Cosmetics found out an AI-generated "lash tech" was telling people their serum caused eye irritation. Completely fabricated. This is happening right now across every industry. AI-generated competitors are reviewing your product. Rating your service. Comparing you to alternatives. And people believe it because it looks like a real person sharing a real experience. Your brand reputation is now being shaped by people who don't exist. And most companies don't even know it's happening yet.

@DJ_CURFEW love the honesty about how risky it really was

"I will learn to code and I will create a BILLION dollar idea with this laptop." I wrote that in 2013. I bet EVERYTHING on that laptop. I built a business that generated almost $3m cash. Then I shut it down overnight. And I bet it ALL on ClickUp. Every cent. I bet on our team. I bet on moving to Silicon Valley. A house we could barely afford. 5am standups. Building something nobody else could see. Every bet got BIGGER. Today, some say it paid off. 1,300+ employees. 3,200+ agents. Multi-billion-dollar valuation. But I'm not done. My message to our company: GO ALL IN. I'm betting the entire company on what I see as the future of software and AI - CONVERGENCE. But that's how it's always felt. Right before the bet hits. If you're sitting there with your own laptop, your own crazy idea, and everyone thinks you're nuts... Bet on it. What was your bet?

@DJ_CURFEW go clickup go!!🔥

Everyone calls themselves an "AI company" now. But it's mostly smoke and mirrors. Users decide who's legit and who's just great at shiny demos. G2 just awarded ClickUp for: 🏆 Best AI Software Products 🏆 Best Agentic AI Software Products Real users. Real AI value. REAL AI adoption. The promised land of AI in B2B can only be reached with 100% context AND 100% human engagement. You need BOTH. Nobody else has these contextual feedback loops that we do. You can't retrofit this. Convergence of software is the only way. Convergence of humans and agents is what's happening in real time in ClickUp. Our infrastructure now delivers hundreds of thousands of agents the context they need to turn AI from artificial into INTELLIGENT. User validation means more to me than any award. We're onto something. Infinite gratitude to our team and every single user who's using Super Agents to scale themselves and their teams 💜

@agarwal__gaurav @clickup honestly this aged really well

Q4 just closed officially, and numbers are in. 11 straight quarters of beat at @clickup 4 years ago, we were strongly advised to focus on only one growth engine. But it always felt like a false choice. We instead, invested in both. Such is the power of ClickUp's twin growth engine, they supplement each other In Q1 last year, SLG 🦸 → coming out of Q4, we delivered a very strong quarter In Q2 last year, PLG ⚙️ → record levels of signup In Q3 last year, PLG 🦸 → record continues + heavy AI monetization In Q4 last year, SLG ⚙️ → what a way to end the year! We take pride in rejecting conventional wisdom and thinking from first principles. Yes, it's HARD to run both engines. But it's not impossible. We're proving that the effort is worth it. This strategy isn't just about reaching metrics; it's about building a resilient business model that's equipped for any market condition. Stay tuned as we continue to redefine the possibilities of growth.