Erika Simons

A journey through space and time. Head to the Pyramids of Giza to discover the #DiorMenFall 2023 collection by Kim Jones. Tap on the card for the full selection of futuristic menswear pieces imbued with the signature codes of the House.

A modern way to channel heritage couture. House Ambassador Robert Pattinson was dressed by Kim Jones for the #MetGala2023 in a custom creation inspired by #DiorMenFall 2023 with a black suit and attached demi-kilt. Swipe to see the #DiorSavoirFaire behind his look. #StarsinDior

@runbeagle Before responding, it’s important to decide whether you are the most informed person to answer, as well as analysing the space for a short period (following the company’s policy) before answering. Important not to wait to long so it doesn’t escalate. #curtindigipr

Responding online during an issue/crisis - are there times that are more critical than others? #curtindigipr

@runbeagle Brands such as Duolingo have a great online reputation due to them being extremely active in their social media spaces, and through acknowledging issues and criticisms with honestly and factual responses. #curtindigipr

What brands do you think have a 'good' reputation and why #curtindigipr

@runbeagle Reputation can be easily impacted through negative criticism online. A lack of mitigation of these criticisms can severely impact a brands reputation, and therefore their success. It is important to be honest and non emotive when dealing with criticisms. #curtindigipr

What do you know about reputation - and what are some key elements discussed in the module? #curtindigipr

@runbeagle issues are constantly being proactively monitored and controllled, whereas a crisis can occur spontaneously needing immediate attention- can occur through a lack of controlling an issue. #curtindigipr

So first up what's your understanding of the difference between and issue and a crisis? #curtindigipr

@runbeagle A brand can encourage authentic audience engagement by first creating a place where people feel comfortable and valued contributing, as well as the brand being authentic as well in their company practices. #CurtinDigiPR

So off the back of the last question, how can a brand encourage authentic audience engagement #curtindigipr

@runbeagle In a sense obviously a company has to build and create their own brand, but it’s all about their digital reputation and how consumers perceive that company’s brand in the digital space that builds it. #CurtinDigiPR

okay back to the question 😂 #curtindigipr

@runbeagle #CurtinDigiPR Lumen and Cinder 😍

the halfway break I did with my other students, and needed is share your pets #curtindigipr

@runbeagle They can use participatory culture to its advantage by creating something that is easy and simple to follow to increase consumer engagement and participation. #CurtinDigiPR

Some good definitions coming up, so then how can digital storytelling use participatory culture to its advantage #curtindigipr ?

@runbeagle That people don’t just act as consumers, they can also be producers or contributors also know as ‘prosumers’. #curtindigipr

First question for the day, what have you learned about participatory culture #curtindigipr ?