Essential Mastery

More than 60% of people used AI to fill out their March Madness bracket in 2026. Think about that for a second. People have taken a totally meaningless decision they used to make themselves and now use AI for it. That isn't so much a sports story as it is a behavior story. And that behavior doesn't stop at brackets. People are using AI to pick software. To find service providers. To decide which company to hire. To figure out which product to buy. The research phase of every purchase decision is moving into AI. Quietly. Quickly. And most businesses have no idea it's happening to them. If AI doesn't know you exist, you don't get considered. Not you rank lower. You don't exist, period. (Want to know if your site is AI-search ready? Check here: seo-stuff.com/free-audit) The businesses that understood this early have been building content structured for AI citation, earning backlinks on sites AI engines actually read, and showing up in ChatGPT, Claude, Perplexity, and Google AI Overviews while their competitors are still optimizing title tags. That's what SEO Stuff has been doing for 4,000+ businesses. seo-stuff.com If people can't even fill out a March Madness bracket without AI anymore, they definitely won't be able to find your business without it. Prepare accordingly.

deep

@alexgroberman AI SEO

Reddit sued Perplexity and a group of major scraping providers including SerpApi, Oxylabs and AWMProxy. In the process, they revealed how Perplexity, ChatGPT and Google actually work. The lawsuit also reveals how SEO Stuff has been getting traffic and sales for customers from Google, ChatGPT and Perplexity. seo-stuff.com Now that the secret is out, let’s talk about it. Reddit’s lawsuit claims that Perplexity and its partners have been scraping Google’s search results to capture Reddit content indirectly, bypassing robots.txt restrictions. One part of the complaint really stuck out. Reddit reportedly created a test post that only Google could crawl. Within hours, Perplexity showed the content of that post. According to Reddit, the only way Perplexity could have retrieved that content was by scraping Google’s SERPs or by getting the data from a partner that scraped it. This tells us something important. Perplexity and similar AI search engines are not crawling the full internet on their own. They are relying heavily on: Google’s top results Authority domains Recency signals Structured content This also lines up cleanly with what Perplexity’s head of comms recently explained publicly. Many AI search systems still rely on page-level discovery signals before passing those results into an LLM, which then synthesizes answers using sub-document or snippet-level context. (If you want to see where your site stands across Google and AI search, start here: seo-stuff.com/free-audit) AI engines don’t start from “the web.” They start from a filtered, ranked, authority-weighted version of the web. When you break it down, here is what appears to be happening under the hood: Perplexity monitors and ingests Google’s top results as a discovery feed. This is why visibility in Google translates directly into visibility in AI search. This also explains why brands that “rank fine” but lack authority or structure often never show up in AI answers. They’re visible to humans, but not that useful to machines. Perplexity has actually offered an interesting window into AI search dating back to last August when their “ranking factors” leaked. Retrieved content is broken into chunks and converted into vector embeddings. At search time, the system compares your content’s vectors against the user’s query to find semantically relevant matches. Clean structure, clear subheadings, short answer blocks and semantic clarity win out. This is exactly what snippet-first systems optimize for: reusable fragments. Authority domains also receive a ranking boost, and legitimate, strong backlinks still matter. Recent studies on AI Overviews and Common Crawl back this up: Authority builds on itself inside AI systems because high-authority domains are crawled more often, retrieved more often and cited more often. Also, a strict recency filter is applied. Perplexity uses a time decay system. New content and recently updated content are weighted more heavily. Everything we have learned lines up perfectly with the system SEO Stuff (seo-stuff.com has been building around long before this lawsuit surfaced. Not because anyone was exploiting a one-off loophole, but because SEO Stuff was building for how AI systems actually retrieve, chunk and cite information. Gold Plan: seo-stuff.com/gold-plan-pack… You get 10 AI search optimized articles plus three DR50+ backlinks per cycle. The content is formatted with: High semantic density Clear HTML markup TLDR summaries Question-based H2s Short answer blocks for extraction Backlinks come from domains already appearing in AI results and already receiving real search traffic. This builds both discovery authority (Google) and citation defensibility (AI). Premium Content Bundle: seo-stuff.com/premium-conten… You get 60 targeted, high-similarity articles created and refreshed on rolling cycles to stay inside the visibility window that Perplexity, Gemini and AI Overviews rely on. This content is designed to show up in both Google’s index and Perplexity’s derivative index. Scale matters because AI confidence is built through repetition, not one perfect page. Premium Backlink Bundle: seo-stuff.com/premium-backli… You get three DR50+ contextual backlinks from domains that are already being cited by AI answer engines. This reinforces authority and entity alignment so your site is more likely to be selected by ChatGPT and Perplexity. If you take away one thing today it should be this: Perplexity and ChatGPT are not indexing the entire internet. They are indexing Google’s version of the internet, filtered through authority, structure and freshness. This is why SEO Stuff (seo-stuff.com) customers who: Publish structured, factual content Update their content regularly Build DR50+ backlinks Keep tight semantic alignment with their category Are the ones earning citations, visibility and direct conversions from AI search. If you want to show up in ChatGPT, Perplexity or Gemini, you have to build for Google and for AI ingestion at the same time. That has been the SEO Stuff playbook from day one. The Reddit lawsuit just confirmed it publicly. If you want cheat codes for landing in Perplexity and Google within 30 days, follow me, RT this, and reply “AI SEO” and I will DM you. Need to do all 3 for the DM.

a reminder

I believe it

Bruce Lee said,

agree?

This is so true

agree?

I learned my lesson

📌

agree??

save for later.

“Great spirits have always encountered violent opposition from mediocre minds.”
 - Albert Einstein

This