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Loyalty programs are god-awful and customer engagement is broken.
There, I said it.
My goal for 2024 is to expose just how bad it’s gotten and provide solutions on how to fix it. So, I’ll be starting to post a lot more about how to create better loyalty experiences for brands and customers alike.
So, what is the issue with the way loyalty programs are run right now?
Well, they’re:
→ Single channel
→ Super transactional
→ Follow a one-size-fits-all structure
→ Complicated
→ Not engaging
But we believe at @HangLoyalty, loyalty should be just that: an experience. It’s easy to tear down the existing system, and I’m not here to be critical without offering a solution.
Here’s how we see loyalty programs:
→ Multi-channel
→ Rewards earned quickly
→ Hyper-personalized to individual habits
→ Create high perceived value while costing little (driving meaningful ROI)
→ Dopamine-driven rewards psychology (quick loop)
If you want to learn more about how to build a loyalty program that doesn’t suck (and gets your customers coming back consistently), drop a follow.
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