Etched Communication

Before they led strategy and assignments, they led snack time. Meet the Etched team's leadership, back when they were little ones with big dreams. #thisiswho #EtchedAffect

During Black History Month, our team joined McReynolds Middle School’s celebration, helping connect students and families with important rail safety resources. Community impact doesn’t happen by accident. It’s intentional. How do you show up for your community?

Full article: bit.ly/4s7PCqu

In today’s climate, treating identity as “too risky” to address isn’t discipline. Culture isn’t a liability to manage. It’s competitive intelligence. Food for thought for communicators: are we shaping narratives boldly, or shrinking them for comfort? Read more @commPRObiz 🖤✊🏾

Honored to join Controller Hollins for a Black History Month celebration, honoring notable Houstonians like Yolanda Adams, Reginald DesRoches, DeMeco & Jamila Ryans, Jamil & Jalal Paul — and paid tribute to the Honorable Sylvester Turner. 🖤✊🏾 #BlackHistoryMonth #EtchedinAction

PR leaders: @PRSA’s “apolitical” stance is meant to protect credibility, but what does it signal in 2026? Our founder, @tonihmedia shares her take via @PRWeek. If PR is the industry making headlines, we can't pretend we’re not in them. Agree or disagree? bit.ly/46ERHll

In PR, we know that every story worth telling started with someone brave enough to speak. This Black History Month, we honor that courage and the lasting impact it continues to have on our industry and beyond.

Honoring Dr. Martin Luther King Jr. and the reminder that progress is both a dream and a daily practice. His legacy challenges us to keep choosing courage, compassion, and community.

What’s really behind the 2025 DEI pullbacks? Our CEO, Toni Harrison, joins ROI of DEI to unpack what’s happening, what’s not and how organizations can approach DEI as a long-term business and culture strategy — not a political talking point. Listen here: bit.ly/ROI_of_DEI

Coming soon: Etched Communication Founder & CEO Toni Harrison joins @vikramshettyc on the ROI of DEI podcast to talk metrics, messaging & navigating DEI in a charged political climate. Stay tuned. #ROIofDEI #EtchedAffect

Coming soon: Our Founder & CEO Toni Harrison joins @vikramshettyc on the ROI of DEI podcast to talk DEI metrics and messaging in a charged political climate. Stay tuned for tonight’s episode. 73bit.com/DEI, Apple Podcasts, and Spotify #ROIofDEI #EtchedAffect

At Etched, we’re grateful for the people around our table: the ones who challenge us, inspire us, and make the work worth doing. This Friendsgiving, we’re raising a toast to good stories, good company, and good craft, both in and out of the office. #Friendsgiving #EtchedAffect

This week’s PR Wins & Woes looks at shifting consumer behavior—because skipping the spending isn’t the only form of resistance. With corporations rolling back DEI commitments, many shoppers are voting with their wallets Let us know: Are you shopping or skipping?

In PR, agencies climb to the peak by piquing client interest—and by peeking at the trends that keep them ahead. peak = the topmost point  pique =  to spark a feeling or emotion peek = a swift glance

7: “Round here, between Normandie and Western…” Friday wasn’t about Deebo—it was about neighbors who struggled, laughed, and still looked out. That’s America at its best. We can’t control DC, but we can support each other. If the lights go out, it’s on us to keep the block lit.

6: Stand up to the bully Deebo ruled through fear, not respect. Bullies don’t need to be smart or right—just loud and unchallenged. That’s Trump’s whole play. But Friday reminds us: once you stand up, the bully ain’t hard to beat. Congress still hasn’t learned that lesson.

If Washington keeps acting like Craig and Smokey’s block, we’re in trouble. I wrote about why D.C. politics feels like Friday—and what Congress needs to learn—in Urban Magazine: urbanmag-online.com/another-friday…

Big moments—new jobs, weddings, babies—bring big costs. 🎉   Plan ahead, save early, and budget for change.   Go to unitedway.org/our-impact/fin… for more info. #FinancialLiteracyFridays

We’re hiring! 🎯 Etched Communication is seeking a Group Account Director — a strategic leader with 6+ years of PR agency experience to guide client strategy, mentor teams, and drive results. 📍 Houston, TX 📧 Apply: info@etchedcomm.com

Here at Etched Communication, being named one of PRNEWS 2026 Agency Elite Top 120 reflects how we show up for our clients with strategy, substance & trust. Read more on how Elite is earned in our Substack blog 👉 bit.ly/EliteisEarned #EtchedAffect #PRNEWS2026AgencyElite