Event Marketer

🏋️‍♀️ ICYMI—Experiential Marketing Trend of the Week: Women's fitness activations... tinyurl.com/56dx6u94

Your event wrapped. Attendance was strong, feedback was positive—but can you prove it moved the business forward? Here's how two industry leaders built a post-event analysis framework that’s winning with leadership: tinyurl.com/be5jazzr

Grab your notebook for analysis of the year's best experiential campaign... Google Cloud's "Tech Immersion," a training event series that empowered attendees with domain-specific knowledge of its capabilities, all explored via stunning tech installations: tinyurl.com/5fnn8exf

Partner Post: Consumers are flooded with digital messages every day. Nostalgia helps experiential marketing cut through the noise by creating memorable, emotional connections. Discover 5 reasons it still works. READ MORE: eventmarketer.com/article/five-r…

Partner Post: What makes a brand activation newsworthy vs forgettable? Download this guide from Pinnacle & Racepoint Global with 15 expert insights on creating shareable experiences that earn media, inspire audiences, and extend brand impact. Download: eventmarketer.com/partner-conten…

Ask today’s conference organizers how they support community-building and strengthen business relationships, and they’ll tell you that pre-event programming is key. tinyurl.com/4tbkxc7p

🎧 A new episode of the Event Peeps podcast has dropped! In this episode, Yahoo's Anna Nicholson weighs in on mentorship, imparting her most-impactful learnings, and managing chaos with calmness. Listen here: tinyurl.com/mrxnkjk5

Retro roller rinks and diners, vivid design choices, match-making, and snack remixes were all part of the lineup at Gov Ball 2026: tinyurl.com/4y2vw8sc

Cannes Lions, Part 2: From patisseries to panels, here’s another batch of experiential highlights from the French Riviera: tinyurl.com/ysc54x8k

Partner Post: Booking icons like Wayne Gretzky, Michael Phelps & Lindsey Vonn takes more than budget. Download LEO Events’ guide for 12 expert tips on choosing talent, aligning goals & creating unforgettable experiences. Download Now: eventmarketer.com/partner-conten…

ICYMI—5 things we’re watching in #experiential this week: -Cayman Jack’s margarita salt cave🧂 -HBO’s Dragon Solstice event 🐉 -Nat Geo’s new Museum of Exploration 🪼 -Alienware’s live gaming sponsorship 🎮 -Peacock’s “Love Island” Villa pop-up 🏝️ tinyurl.com/yw3rhsx9

With Taylor Swift and Travis Kelce’s wedding rumored to take place July 3, we’re looking back at an "engagement-era" event campaign: tinyurl.com/bdfx9eda

Fan fests for the FIFA World Cup 2026 are taking over 13 host cities. We begin our #experiential coverage of the global tentpole with a review of how 11 brands are meeting the moment. tinyurl.com/5788mc8h

💕 Experiential Marketing Trend of the Week—This week we’re thinking pink… tinyurl.com/28tf4y9n

Partner Post: As AI rises, audiences crave authentic, hands-on experiences. Discover 8 ways to make your events more immersive and memorable: Read More: eventmarketer.com/article/eight-…

🤩 Meet the 2026 Fab 50! A fur booth that feels like “somewhere between a fever dream and a hug?" A giant mailbox with a working conveyor belt? A kinetic threshold of 3D LED string lights that shift as you move? Just another day for the best builders: tinyurl.com/38662p23

🥁 Drum roll, please... Introducing the 2026 It List! Meet the Top 100 event agencies—and see how they're scaling up to contend with more strategic clients and an expanding experiential marketing industry: tinyurl.com/4mkbmpb8

💡 In this Studio Sessions: The Minds Behind the Moments episode, filmed at #EMSLive 2026. EM’s Rachel Boucher, sits down with Sylvia Lopez-Navarro of Kia America to talk building emotional connections with audiences. Watch now: tinyurl.com/4668ydxx

News Brief: This week’s hot topics in experiential cover Dogsters’ Paws of Fame experience, Puma’s parking lot launch and Carrera Eyewear’s Paint My Ride Tour. tinyurl.com/4m6krbpd

🎧 A new episode of the Event Peeps podcast has dropped! In this episode, Yahoo's Anna Nicholson weighs in on mentorship, imparting her most-impactful learnings, and managing chaos with calmness. Listen here: tinyurl.com/mrxnkjk5