Event Marketer

With a Masters at Madison Square Park activation, IBM brought its AI tech to life for consumers through the lens of their golf swings: tinyurl.com/27jem4uw

5 things we’re watching in #experientialmarketing this week: -Teremana Tequila’s billboard-turned-bar 🍹 -McCormick’s Black Currant Experience 🍽️ -Taimi’s Ghost Town stunts 👻 -Torani’s data-driven truck tour 📈 -Shipt’s Special Delivery pop-up 🏠 tinyurl.com/4xh6y636

🔬Experiential Marketing Trend of the Week—This week we’re talking about miniaturized touchpoints... tinyurl.com/yzc6my6k

News Brief: This week’s hot topics in experiential cover Skinsurance Offices, The Impossible T and “Shrinking” mazes. bit.ly/4vZn451

Relationships have never been more important for biz, and Google Cloud’s annual Customer Advisory Board meeteing has become a well-oiled hospitality machine. Read up on the brand’s tips for C-suite experiential: tinyurl.com/2rnvzuhs

5 things we’re watching in #experientialmarketing: -Impossible Foods’ “T” activation for Marathoners🍖 -The 2nd Ulta Beauty World💄 -Olay’s “Skinsurance Office”🗄️ -A “BApplebee’s” event by Stagecoach🍻 -Apple TV & Variety’s in-world “Shrinking” event🌳 bit.ly/4vZn451

For its fifth Ambassador Summit, Expedia Group doubled its attendees and whisked the content creators to Palm Springs for education, exploration and content creation. bit.ly/4tIMNxp

📣 Introducing the 2026 B-to-B Dream Team! We’re proud to present a group of outstanding #eventprofs who represent the best of the industry best across corporate trade shows, conferences, meetings, roadshows and beyond. Meet the 2026 squad: tinyurl.com/5a275k75

🚌 Experiential Marketing Trend of the Week—This week we’re talking about double-decker buses... tinyurl.com/ypejy3ak

ICYMI—This week’s hot topics in experiential cover food court cases, dog-friendly deli shops and “X-Files” superfan events. tinyurl.com/5n72nck7

The battle of the brands was real at #Coachella2026. We break down the top experiential tactics across 25+ activations: tinyurl.com/3wy22ed3

Five things we’re watching in #experientialmarketing this week: -Chili’s Big Crispy Food Court 👩‍⚖️ -Woof’s dog-friendly deli shop 🍖 -Pluto TV’s nine-day superfan event 👽 -A verdict in the Live Nation lawsuit 🎤 -Southwest’s Chicago Cubs activation ⚾️ tinyurl.com/5n72nck7

See how Trojan, GEICO, TBS and more drove March Madness hype on-site at the men's and women's Final Four—and beyond. tinyurl.com/74w72h2c

It’s the little acronym with the big impact on your events... In the first installment of our new monthly measurement series, we spoke with a cross-section of #eventprofs from brands and event agencies to hear what makes an #RFP “ROI-driven.” tinyurl.com/bdaxpu56

In honor of today's Boston Marathon, we're kicking it back to the NYC Marathon, and how brands hit the course with stunts, swag and signage... tinyurl.com/yck83v88

See how brands like Trojan, GEICO, TBS and more drove March Madness hype on-site at the men's and women's Final Four—and beyond. tinyurl.com/74w72h2c

💫 Experiential Marketing Trend of the Week—This week we’re talking about aura readings... tinyurl.com/38546ey5

To ensure its human-centric messaging reached multiple audience types, AI company Superhuman hosted an interactive journey through the evolution of communication: tinyurl.com/54358rhr

Whether you’re writing them or responding to them, here are 12 ways to level up your #RFP measurement practice with an “ROI-driven” approach: tinyurl.com/bdaxpu56

While exhibits felt mostly traditional at the NY Auto Show, there were plenty of gems to uncover that may apply to your next event or trade show. Join us for a cruise: tinyurl.com/yy3zxd65