Evergreen Media

"...there are good presentations and bad presentations. Sometimes it’s hard to pinpoint exactly what separates the former from the latter, but you know it when you sit through it." #presentationtips #marketing evergreenmediallc.com/presentation-i…

New newsletter and podcast dropping this week. Subscribe today to not miss out! evergreenmediallc.com/thegreennote/ #newsletters #podcast #marketingagency

Here’s a list of Russian state-owned/supported YouTube channels that are spreading misinformation about the invasion of Ukraine. Some of these may be monetized, so if you're advertising on YouTube, you should add these to your exclusion list. H/t Reddit. #gid=1236190208" target="_blank" rel="nofollow noopener">docs.google.com/spreadsheets/d…

Everyone needs a mentor. Even your boss. #mentoring #marketing evergreenmediallc.com/the-importance…

As we approach the new year, we are revisiting our advice from earlier in 2021. As you make your marketing plan for 2022, don’t be rigid with your planning, because everything could (and probably will…) be upended tomorrow. #marketing #digitalmarketing evergreenmediallc.com/planning-a-pla…

After a year that introduced foundational changes to commerce, how can we know which aspects of our marketing are the most effective in this new normal? Here are some tips for measuring success. #digitalmarketing #measurement #analytics evergreenmediallc.com/measuring-succ…

What does it mean when Facebook shuts down your entire ad account, with no warning? Here are a few ways to resolve this issue on your own.  evergreenmediallc.com/solving-facebo…

New pod alert! What used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. Here are three tips to keep in mind when writing your marketing copy. #marketing #contentmarketing #socialmedia #copywriting evergreenmediallc.com/thegreennotesh…

When your business model relies on people coming together, what happens when everyone suddenly has to stay apart? Find out how @AnheuserBusch quickly adjusted their media strategy to focus on delivery: bit.ly/3cCduhW

New restrictions on political advertising from Google, Facebook, and others are putting campaigns in a digital bind. In the latest episode of The Green Note Show, we offer some tips for adapting your strategies. #podcast #marketing evergreenmediallc.com/thegreennotesh…

Our advice for your 2021 marketing plan. evergreenmediallc.com/planning-a-pla…

Careful planning will ensure that you have all of the necessary pieces in place to understand what works best for moving customers through your funnel (and making the sale.) #marketing #ecommerce #digitalmarketing evergreenmediallc.com/marketing-funn…

Media buyers are criticized for not understanding the mechanics of digital advertising, & to some extent it is deserved (especially on mobile). But any privacy solution that requires intimate knowledge of the machinery of ad serving will fail & drive spend to walled gardens (1/X)

Back in 2018, I wrote about how I implemented GDPR, by taking it to the extreme. I created a totally privacy-first focused site. baekdal.com/thoughts/insid… This does create a few complications, though... 1/..

What does it mean when Facebook shuts down your entire ad account, with no warning? Facebook does not give most advertisers any direct channels of support, so how do you get your ads back up and running? Here are a few ways to resolve it on your own. evergreenmediallc.com/solving-facebo…

The latest episode of America’s favorite zero-star marketing podcast is out! Disney sucks at streaming. Facebook sucks at customer service. We’re here to meld all of the suckiness into one really sucky podcast episode. #podcast #marketing evergreenmediallc.com/thegreennotesh…

The next issue of The Green Note (our helpful marketing newsletter) is going out on Monday (along with a podcast episode.) Subscribe now! evergreenmediallc.com/thegreennote/?… #marketing #newsletters #digitalmarketingnews #podcast #socialmedia