The Trade Desk

Find out how Caltex Thailand partnered with its agency, @WPPmedia, to activate a fully integrated omnichannel campaign through our platform, executing and measuring unified programmatic media buying across channels to increase fuel-station visits by 47%. thetradedesk.com/case-studies/c…

When you understand the fundamentals of digital marketing, you start seeing what’s possible — beyond the way things have always been done. The Trade Desk Edge Academy's courses & certifications are designed to help you build that foundation & stay ahead. edgeacademy.thetradedesk.com/?utm_source=tw…

New research we conducted with GoodQues found that streaming sits at the center of the NCAA women's basketball tournament's growth, with 71% of women's sports fans watching live via CTV, making it the leading platform for sports content engagement. thetradedesk.com/insights/insta…

We're excited to announce our first-to-market integration with LinkedIn, bringing their world-class business data to connected TV. Read more in @BusinessInsider. businessinsider.com/linkedin-partn…

OpenTTD is an innovation platform that gives ad sellers and publishers the features they need to monetize their digital inventory, manage direct deals, and maximize performance. Grow your business,  and help shape the future of the open internet: bit.ly/4bNNHSw

If any of these topics feel fuzzy, The Trade Desk Edge Academy breaks the fundamentals down in clear, practical terms. Explore our free courses and certifications: bit.ly/4lvtB2G

What’s the hardest part of programmatic advertising to explain?

In this episode of Trader Tips, Geoffrey from Havas Media Group France demonstrates how Quality Reach Index can transform your audience targeting strategy: bit.ly/3PapjBO

The economics of premium news are shifting as publishers gain more control over their audience metrics than ever before. Learn how digital news outlets are driving advertiser demand with our innovative solutions like OpenPath, PubDesk, and Deal Desk. thetradedesk.com/resources/prem…

The highlight of Marketecture Live, @aripap and The @TheTradeDesk CEO Jeff Green talk stock purchases, AI, OpenPath, and more. Link below 👇

Come with us down memory lane: A Honda connected TV campaign in 2014 previewed how television inventory could be bought, targeted, and measured digitally. thecurrent.com/streaming-earl…

The Paramount-Warner Bros. Discovery merger could simplify TV buying across Europe, according to Chris Cochrane, co-founder and chief strategy officer at Plug Media. thecurrent.com/streaming-para…

.@Netflix still has among the lowest levels of ads in streaming for viewers, and that’s by design, according to its Vice President of Advertising, Nicolle Pangis: bit.ly/46YYkzj Take a look at a few additional stories in The Current this week 👇

AI isn’t valuable because it replaces human judgment. It’s valuable because it helps frame trade‑offs, surface better options, and navigate an impossible number of permutations quickly. The real opportunity is decision‑making at a scale humans can’t manage alone.

As our Founder and CEO, Jeff Green, explained at @marketecturetv Live, programmatic advertising is a compelling use case for AI. Every decision happens in milliseconds. Every campaign has thousands of possible levers. What works is often a combination of optimizations.

Not all paths are created equal once you measure them the same way. At @marketecturetv Live, Jounce Media's Chris Kane spoke with our own Mike O’Sullivan, who explained that OpenPath and OpenAds exist to give buyers a clear, comparable view of performance across supply paths.

New research we conducted reveals that U.S. patient digital behavior across the full health journey, from early symptom awareness through diagnosis & ongoing care, is rarely linear. Explore the findings to learn how to show up in the moments that matter. thetradedesk.com/insights/4-res…

Finding the right person, at the right time, in the right place is a marketer's dream, and with The Trade Desk Edge Academy's Programmatic 101 course, it can easily become a reality. Enroll now: bit.ly/3OZBGk8

The most powerful advances in ad tech happen when we all work together. That’s why we built OpenTTD, an innovation platform that makes it easy for partners to build to our platform. Ready to start building? Join us today: bit.ly/3Nxsnr9

PubDesk can provide publishers with the insights they need to improve inventory quality and increase advertiser demand, potentially expanding monetization opportunities. Learn more: bit.ly/3PsRfAN