Evolved By Nature

@fashionkales @wwd Fantastic, in-depth look into the promises and limitations of new leather material innovations. As a manufacturer of natural finishing chemicals, we're thrilled to see awareness brought to such a complex topic.

“They want to picture materials being something futuristic that they’ve never heard of,” said Schiros. But the pursuit of “sound bites” over truth, or pushing “this idea that there is one wonder material” is a disservice to innovation. #utm_medium=social&utm_source=twitter&utm_campaign=social_bar&utm_term=wwd.1620219965797.042cb4cf-bad0-4715-b67f-02ccfe3d4f45&utm_content=top&utm_id=1234816504" target="_blank" rel="nofollow noopener">wwd.com/sustainability… @wwd

@nytimes has an interesting article about the problem with scientific jargon⁠. ⁠⁠And why clear communication around complex topics is important for both the public and scientists. nytimes.com/2021/04/09/sci…

It's a lot to explain. ⁠⁠ But we try to talk about the important issues involved, everyday, in a pretty normal way. ⁠⁠

We try to talk normalish.

@Healthline just posted an article about the recent issues with some sanitizer brands, and they included some info from our co-founder, Dr. Greg Altman #The-bottom-line" target="_blank" rel="nofollow noopener">healthline.com/health-news/ca…

From harmful methanol, to questionable BZK, to - now - benzene, a lot of sketchy chemicals have found their way into products in the rush to fill shelves. ⁠

4 facts on sketchy #handsanitizer: - Smell: Alcohol in hand sanitizer smells clean and disappears after use. If it doesn't, it could be a sign of harmful chemicals. - Substitutions: 70% alcohol is the right amount to kill germs- any less and look out for questionable ingredients

@mongabay has a very good read with a lot of very important info on why sustainability matters, in relation to our planetary boundaries. ⁠⁠ news.mongabay.com/2021/03/the-ni…

It's an alternative to harmful chemicals, and it can achieve the performance benefits that products need to be viable while supporting human health and the health of the planet.⁠⁠

The precautionary principle is a good approach for dealing with chemicals that are:⁠⁠ • Largely unregulated⁠⁠ • Created with little transparency⁠⁠ • Not fully understood from a health perspective⁠⁠ • Not fully understood from a sustainability perspective⁠⁠

Thanks to @GOBankingRates for including our point of view on buzzwords in the skincare industry. Most words are marketing without meaning. This time, we talk transparently about what "plant-based," much like "chemical-free" and "natural," really mean. bit.ly/2PrcRPH

@EnvirHealthNews has a light and entertaining look at some of the scientific caricatures that have influenced public opinion over the years. ⁠⁠ehn.org/scientist-ster…

And if we start looking at scientists as the heroes they often are, it can inspire future generations to aspire to careers in scientific fields themselves. ⁠⁠ Or at least just think that doing science stuff is cool. (We're not just hoping for that because we're scientists)⁠⁠

From early on, we're taught that scientists are goofy, or deadly serious, or plotting to take over the world.