Exclusive Lamb & Goat from Europe

Explore more about the sector on our website exclusivelambandgoat.eu

Imports play a significant role, constituting 20% of the lamb, sheep, and goat meat consumption in the EU. Meanwhile, EU exports contribute around 10% to the region's total production.

Did you know these insights about the EU's lamb and goat sector?

This type of activation helps us move from conversation to collaboration, deepening ties with decision-makers and building visibility for EU meat in one of the region’s most competitive markets. #EUAgriPromo #EnjoyItsFromEurope

From slow-cooked bone-in shoulder to boneless loin with berries and apricot, each course showcased the product’s flavour, texture and versatility—aligned with EU quality, safety and halal standards.

📍 Dubai, December 2025 — European lamb was on the menu at Tatel Dubai during an exclusive tasting event.

From a curated tasting menu at Asador de Aranda – Laysen Valley to technical discussions with partners like Food Aroma, Fast Food Marketers or Golden Meat International. #EUAgriPromo #EnjoyItsFromEurope

The goal: to strengthen commercial ties, present the versatility of European lamb in halal-compliant formats, and gain market insights directly from the field.

🇸🇦 European lamb showcased in Riyadh through strategic B2B activation

This was a strategic moment to strengthen commercial ties, discuss sourcing needs, and explore new opportunities for high-quality European meat in the Saudi market. #EUAgriPromo #EnjoyItsFromEurope

The evening included a tasting menu designed by the hotel’s culinary team, featuring croquettes, sous-vide lamb loin, Fideuà and suckling lamb — showcasing the potential of different cuts in both local and international cuisines.

🇸🇦 On November, we organised a B2B showroom at The Ritz-Carlton Jeddah. The event brought together 27 key professionals from Saudi Arabia’s HORECA, retail and import sectors for a deep dive into the quality, flavour and versatility of European lamb and goat.

The result: valuable leads, relevant conversations and a stronger presence for EU lamb and goat in one of Asia’s most competitive markets. #EUAgriPromo #EnjoyItsFromEurope

In parallel, our team met with key stakeholders across Hong Kong’s premium food industry to explore distribution opportunities and strengthen commercial ties.

Three days. One mission: connect, taste and build opportunities for European lamb and goat in Hong Kong.