frank cuypers

@official_rafc Mijn jeugdidool!

Niemand minder dan RAFC-legend László Fazekas is vanavond eregast op de Bosuil! Hij zal vlak voor aftrap het publiek groeten vanaf de zijlijn. Laten we hem samen warm onthalen! ❤️🤍 𝙁𝙤𝙩𝙤: 𝙍𝙤𝙣𝙣𝙮 𝙈𝙚𝙮𝙚𝙧𝙨

❤️🤍 KAMPIOEN 2022-2023 ❤️🤍

@BCRobyn 🐻

My evening visitor 🐻

🍦Is there enough room for two ice cream carts on the beach? A thought experiment to help your destination lean into its true "sense of place." destinationthink.com/sea-of-samenes…

Felicitaties uit onverwachte hoek die Jean Butez duidelijk raken... 🥺 Bekijk morgen het volledige interview met onze Golden Palace Player of the Season! 📺 #RAFC #POTS

Have you ever considered the role of sound design in your destination's experiences? 🎧 theguardian.com/travel/2021/no…

Duik mee de kleedkamer in na de winst 🆚 RSC Anderlecht! 😁📺 #RAFC #ANTAND #OneRedFamily

Senior Strategist @FCuypers discussed regenerative tourism in @BayofPlentyNZ on the @simpleview Future of Tourism podcast. ow.ly/tyNt50FTPTu

This week's Future of Tourism — Kristin Dunne, CEO at Tourism Bay of Plenty, and Frank Cuypers, senior strategist at Destination Think, join David to discuss regenerative tourism, which is all about ensuring destinations are loved by visitors. bit.ly/3sj7a5d

This new hotel on rails wants to entice travelers to take a train ride over a flight fastcompany.com/90652949/this-…

Tourism takes a breath piquenewsmagazine.com/cover-stories/… via @piquenews

@liampmooney @ottawabot @obj_news @TigerLilyMktg I agree. Unfortunately it is also true for negative sentiment.

“The city brand is the sum of all stories somebody hears + the sum of all experiences someone has with a place.” - @FCuypers talks about branding #Ottawa. #OttCityBuild #MyOttawa

There are 7 fundamentals of building brand equity according to @FCuypers: ➡️ Awareness ➡️ Reputation ➡️ Differentiation ➡️ Energy ➡️ Relevance ➡️ Loyalty ➡️ Flexibility #OttCityBuild #MyOttawa

Getting unstuck: How to bring your DMO and stakeholders beyond fear to reimagine tourism destinationthink.com/blog/will-covi…

"Residents provide your tourism industry and DMO a license to operate. Co-create strategies to shape tourism in ways that improve life for locals and the environment." @FCuypers @DstnThink destinationthink.com/blog/will-covi…

@dennisgrauslund Good question. We see brand and identity as separate, but interrelated. For our DMO clients, we first work with local communities to reveal the place's identity, which is complex and nuanced. Brand alignment happens after that foundation. @FCuypers may have more thoughts ;)

@DstnThink @dennisgrauslund Totally. You need to start from what you are (heterogeneous) and not what you want to be in the eyes of others (homogenous)

Place brands that lack substance are doomed to disappoint. Take 5 minutes to read why: destinationthink.com/blog/place-bra…

A great read on our brand strategy work with @VisitGJ with insights from @SteveHanzic and @FCuypers: ow.ly/Q3tL50DrSAC

@DavidAetc @wilhelmus Some people take disruption too literally../

Lol. Calling @wilhelmus + @FCuypers, please advise