FELIX PERU 🇵🇪 'DO IT' 👼

#FELIX holds the most extensive publicly recorded ambassadorship portfolio among 4th generation male idols to date, with 12 ambassadorships across 13 brands spanning luxury fashion, beauty, tech, sportswear, and lifestyle, alongside one of the most active and multi-industry global campaign presences of his generation. This positions Felix as one of the most in-demand and commercially influential idols of the 4th generation.

📢 #FELIX - Happiz event (rumored) — TAGS & TIME ⏰ Apr 13th - estimated : 3pm kst 🏷️ FELIX AT HAPPIZ LAUNCH EVENT #️⃣FELIXxHAPPIZ #️⃣필릭스와_함께하는_HAPPIZ 🚨 ATTENTION • DO NOT use tags before fanbases • Change #️⃣ → # before using ‼️ • Prepare drafts in advance #필릭스 #フィリックス #李龙馥

🥤Campaign Happiz with First Brand Ambassador #FELIX on the huge billboard has already been spotted at the mall 🔥 FELIX HAPPIZ AMBASSADOR #FELIXxHAPPIZ

에메랄드 (Emerald) trended in South Korea main trends as #FELIX revealed he reached the Emerald tier in League of Legends — Netizens’ reactions ranged from congratulating him to finding him adorable, especially praising his clear pronunciation of “Emerald” even under anesthesia

📸 Adidas Originals Korea Instagram update with #FELIX : " In areas like Myeongdong, Gangnam, Hongdae, and Seongsu, a striking presence that stops you in your tracks— encounter Felix and Hoyeon in the heart of the city. The Urban Street mood created by Adistar and the denim collection. " FELIX ADIDAS CAMPAIGN #FELIXxADIDAS

ATiiSSU with #FELIX 🏜️ FELIX has been named the FIRST OFFICIAL CAMPAIGN protagonist for headwear brand ATiiSSU On April 10, ATiiSSU released a teaser video for the "2026 DESERT COWBOY COLLECTION" featuring Felix. The teaser marks the start of the brand's first official campaign and is characterized by its striking visuals and a uniquely crafted universe. Above all, this project holds added significance as Felix stands at its center. Felix has been consistently collaborating with ATiiSSU since the brand's launch, and in this first official campaign, he once again appears as a key figure, demonstrating strong synergy with the brand. In the video, Felix perfectly pulls off the ATiiSSU headwear, using his unique acting and signature aura to vividly convey the brand's intended mood. The campaign with Felix is seen as part of the brand's communication strategy, aimed at engaging both global fans and fashion consumers. Meanwhile, following the release of this teaser, ATiiSSU plans to sequentially unveil more content related to the "2026 DESERT COWBOY COLLECTION." The main campaign video will be first revealed on April 21 via the brand's official Instagram. ATiiSSU DESERT COWBOY COLLECTION with FELIX COMING SOON #ATiiSSUHEADWEAR #ATIISSUxFELIX

ADIDAS Originals Korea’s official Instagram account gained over 50K new followers following the announcement of #FELIX as Global Ambassador and the release of his “Urban Street” campaign. #FELIXxADIDAS

#FELIX x HERA campaign on Global Amore Mall website main page 💄 🔗 global.amoremall.com FELIX HERA ICON CAMPAIGN #FELIXxHERA

#FELIX continues to demonstrate his remarkable commercial impact, with his Gong Cha Happy Card sets reportedly Sold Out in several stores nationwide within just one day. #FELIXxGONGCHA

🇹🇼 #FELIX Adidas Urban Street campaign is rolling out in Adidas Taiwan website 📌 Taiwan is the 5th country to launch Felix’s Adidas Urban Street campaign Main page: adidas.com.tw Product page: adidas.com.tw/site/lifestyle… FELIX ADIDAS CAMPAIGN #FELIXxADIDAS