Bill Carey

soooo theres this mother & daughter casting ..

FD, EMS PIO social media tip. When highlighting your personnel during National Volunteer Week - or any other time - be sure to use photos of your personnel. Or at least from your state. - advice from not a PIO

Data Not Drama quarterly, data-not-drama.com/2026/04/11/dat…

FD, EMS PIO social media tip. If your people do something extraordinary off duty, such as a rescue, how you about post a photo of them because, maybe, you're proud of them? It is amazing, the number of departments that don't do a quick photo post. - advice from not a PIO

If the Chairman of the Joint Chiefs of Staff can tell you how many energy drinks have been consumed during the Iran war/conflict/operation/whatever-it-is-called-today, you can tell your citizens the types of calls they're making. firerescue1.com/fire-departmen…

FD, EMS PIO social media tip. Make sure your supporters have the right media images they need to help promote your cause. It shows they understand what is happening. e.g., Photo of FDNY rigs in a promo to keep a Texas engine company from being closed. - advice from not a PIO

FD, EMS PIO social media tip. If you're honoring a fallen member on the anniversary of their LODD with a graphic on your apparatus, maybe think about posting a few photos to let your citizens know. - advice from not a PIO

If you’re going to FDIC you better get in line now.

Allentown Engine 6, Truck 2 with rescues over ladders, firerescue1.com/search-rescue/…

FD PIO, social media tip If you spent $ millions on a new firehouse with several new features, maybe think about posting a few photos to let your citizens know what they funded. - advice from not a PIO

NTSB, FAA, you can go in-service.

House fire, 7:48am 7400 block Allison St in Landover Hills. PGFD units on scene of 1-story single family home w/fire showing through roof on arrival. Fire is out. 1 occupant removed & transported in critical condition. 5 PGFD firefighters transported for evaluation.

“In the area of … receiving numerous calls,” PE.830 on scene, smoking showing, report of children trapped. @HyattsvilleVFD RS.801 search company

Bailout during Houston apartment fire, firerescue1.com/mayday/watch-b… (Houston Fire Station 69/Facebook)

Texas union points to current data to counter 5-year-old study, to prevent closing of engine company. As your response are changes, so does your data. firerescue1.com/labor-and-unio…

Vent, Enter, Attack in Chesapeake, Va. firerescue1.com/off-duty/off-d… (@ChesapeakeFire photo) @suffolkvafire

Wagon spotting

Wagon spotting.

Here’s the deal with social media: If you know someone currently deployed: no you don’t If your friend’s dad told you something about their kid: no he didn’t. If your friend contacted you just to chat: nope. Didn’t happen. Everyone on social media wants to have more information than everyone else so they can get engagement. Don’t get people killed for likes.