Fredrick N. Oduori, PhD

Check out my latest article: Reimagining Africa’s Tourism and Hospitality Landscape: Leadership, Strategy, and Sustainable Impact linkedin.com/pulse/reimagin… via @LinkedIn

After you reflect, go the extra mile and make a difference. ~Dr. @VinceOgutu #LeadershipAcademy #SUnique #GoPlacesWithSU

Digital platforms have the potential to unleash tremendous and sustainable value for companies that know how to leverage them. But what strategy leads to this outcome?

Today's digital era demands a new level of strategic engagement with technologically enabled possibilities, a new level of #collaboration, a new #leadershipmodel, and often a new #organizationalculture.

GREAT Leaders are MOST effective when they’re able to MOVE their people FORWARD from where they are to where they have not been, THOUGHTFULLY and PRODUCTIVELY while transcending the FAMILIAR. Interestingly, they are NOT always in front, they also know WHO to follow.

@DrAlfredMutua @Min_TourismKE A complex combination of different approaches & STRATEGIES used for domestic, regional & international markets, and the need for BIG PICTURE #synergy, #synthesis & #holism with branding strategies different for different cultural groups and digital sub-cultures will be crucial.

𝐂𝐀𝐋𝐋 𝐅𝐎𝐑 𝐀 𝐑𝐀𝐃𝐈𝐂𝐀𝐋 𝐒𝐇𝐈𝐅𝐓 𝐈𝐍 𝐊𝐄𝐍𝐘𝐀’𝐒 𝐓𝐎𝐔𝐑𝐈𝐒𝐌 𝐌𝐀𝐑𝐊𝐄𝐓𝐈𝐍𝐆 𝐒𝐓𝐑𝐀𝐓𝐄𝐆𝐘 I have today issued a compelling statement for a paradigm shift in Kenya’s tourism marketing strategy during an address to senior officials of the @Min_TourismKE today at the iconic @KICC_kenya In my address, I emphasised that the current tourism marketing model which focusses on a limited range of products and appeals to just a fraction of the potential clientele is unsustainable and urged for a more inclusive approach to expand Kenya’s tourist arrivals.   There’s a need for a more comprehensive and dynamic approach to boost Kenya’s tourism industry. The current annual tourist arrivals of 1.4 million was insufficient and fell short of the industry’s massive potential. Kenya should set a formidable target of 5 million tourist arrivals by 2025. In 2021, international arrivals peaked at 870, 465 compared to 2022 where Kenya received 1,483, 752 arrivals, an increase of 70.45%.   In order to fully maximise the economic potential of our beautiful Nation and create more opportunities for our citizens, we must strive for more ambitious goals. The tourism sector is Kenya’s gold mine waiting to be fully exploited, and current strategies fall short of harnessing its true potential.   I underlined the importance of diversifying tourism products on offer and emphasized that Kenya should not only focus on wildlife and traditional safari tourism, but also showcase its rich cultural heritage, pristine beaches, adventure tourism, and emerging markets such as eco-tourism.   The world has changed and we need to adapt to these changes. Kenya is not just a wildlife destination. It is a diverse and culturally rich nation with so much to offer. Our marketing strategies should reflect that diversity and inclusivity.

HEROES are not giant statues framed against a red sky. They are people who say: This is my #community, and it's my #responsibility to make it #better.

Although #behaviorchange is a skill leaders who want to succeed amid near-constant #organizationalchange need to develop, organizational change require leaders to pivot to #newpriorities, delegate old ones, and shift the way they #interact with their #teams.

Although #wages have been spreading out across workers over time, has the #productivity distribution also spread out across worker #skilllevels over time?

"Since 2001, the share of #employment in occupations heavy in #nonroutine cognitive and #sociobehavioral skills has increased from 19 to 23 percent in emerging economies and from 33 to 41 percent in advanced economies." - WB elibrary.worldbank.org/doi/10.1596/97…

Great forces are transforming the very nature of work: #technology, #innovation and ever fiercer global #competition. To keep pace, many organizations have had to rethink their #workforcestrategies, often making changes that are #disruptive & #painful. wsj.com/articles/mcdon…

A new mini-industry has mushroomed that has defied the broader slump in #tech & investors are going nuts about it. The GENERATIVE artificial intelligence (AI) underpinned by FOUNDATION models giving #Chatgpt & other similar #AIs their intelligence.

@citizentvkenya The ordaining of such laws in favor of one part of the populace, to the #prejudice and #oppression of another, is certainly the most #erroneous & #mistakenpolicy. An equal dispensation of rights, privileges, and advantages, is what every citizen is entitled to & ought to enjoy.

This Government is like a company guaranteed by shares. There are those with many shares & those with few shares. Therefore those who voted for us & supported us must enjoy the benefits first - Rigathi Gachagua , Deputy President

Africa represents less than 3% of the GLOBAL air traffic, & over the past 15 years, the continent has had the LOWEST level of #marketconsolidation compared with other regions. #Consolidation & #collaboration are crucial to the success of African airlines.  theeastafrican.co.ke/tea/business/a…

During periods of #turbulence - whether rapid ecological, technological, ideological or jarring economic dislocation - #management of the STATUS QUO is usually the #riskiest course of all. Such times call forth TRANSFORMATIONAL #leaders: either statesman, prophet or BOTH.

YESTERDAY, I stayed up until MIDNIGHT not to make sure the old year leaves, but TO SEE the new year in. Now yesterday is gone and we have only today! Today is the first BLANK page of a 365-page book. Let us BEGIN.

Israel’s Tourism Ministry has just launched an initiative to track the #mobilitypatterns of foreign & domestic tourists from the country’s cellphone companies for #crowdmanagement and #infrastructureinvestment. #destinationmanagement #visitorexperience jpost.com/israel-news/ar…

There is urgent need for people-centered, market-driven & private sector-led @AfCFTA integration with citizen sensitization and regular capacity building activities as we explore the road to #freetrade opportunities brilliantly and regionally disguised as #tradebarriers.

@charlruto The building blocks of #individualsprofile and the unique #socialcontext both have an influence on the #judgment exercised in the decision of whether to take action or not on opportunity recognition, evaluation and exploitation.

The age old question still remains; Are entrepreneurs born or made? By nurturing entrepreneurial ventures earlier on in life, we gain a much needed skillset in learning how to run successful businesses in the future. What hustle did you carry out while in school? #MyHustleStory

"Kenya’s economy has grown on average by 5.0 per cent annually over the last decade save for the Covid-19 contraction, but the benefits have NOT been equally distributed, and the GAP between rich and poor is RISING." - BDA businessdailyafrica.com/bd/economy/-wo…