FUJIFILM Production

📣 NYC friends: join us on Saturday, March 28 for a casual creative meetup, in partnership with @FUJIFILMProd & #FilmmakerFriday! Awesome people ✅ New gear (including the GFX ETERNA 55) ✅ Cold beverages 👀 𝗥𝗦𝗩𝗣 𝗳𝗼𝗿 𝗙𝗥𝗘𝗘: abelcine.com/learn/calendar…

Experience the FUJIFILM GFX Eterna 55 Join us Thursday, March 26 for hands-on access. Explore its large format sensor, wide color gamut, and film simulation LUTs. Meet FUJIFILM reps, try the latest gear, and enjoy exclusive in-store promos. @FujifilmX_US @FUJIFILMProd

LENS NEWS📣 NOW AVAILABLE: FUJINON UA22x4.8BERD available for order. Expected to begin shipping by end of April 2026. IN DEVELOPMENT: -FUJINON UA94x8.7BESM, due for release in fall 2026. -FUJINON UA16x4BERD & UA30x7.3BERD due for release spring 2027. See them all at #NAB2026!

When Fujifilm cameras are the talent on-air AND behind the scenes 📷🎥 Check out more BTS on this Rivian-FUJIFILM X half commercial, made on FUJIFILM GFX ETERNA 55 by DP Ava Rikki: instagram.com/p/DVzK7_hErae/

The doc chronicles the career and post-career of 8x MTB World Champion Sam Hill, Australia’s most successful ever downhill mountain biker, 8x World Champion Sam Hill. Full Documentary: youtube.com/watch?v=5k_-lC… BTS: youtube.com/watch?v=yXeRvd…

✅ Filmic color pipeline ✅ Immersive sensor ✅ Power efficiency ✅ Intuitive form factor Australian cinematographer Sam Tolhurst takes you behind the scenes of making his documentary, "Tales From the Flat Pedal Thunder," made on GFX ETERNA 55.

Vote for which lens you'd like to see in the future (and see which one has the most votes so far!): bit.ly/4st3Qm2

Looking to rent GFX ETERNA 55? Use our Store Locator to quickly, easily find one near you: shopusa.fujifilm-x.com/store-locator?…

Go #behindthescenes with celebrated wildlife cinematographer Bob Poole as he details the unique filming challenges, innovations & triumphs of telling the untold story of elephant bulls for his latest documentary, "Tusker: Brotherhood of Elephants," streaming on @PBS through 2/11.

Word on the street is that one of the Big Game commercials was made with FUJIFILM GFX ETERNA 55 👀 Think you can figure out which one?

🔈 VOLUME UP Experience the uniquely satisfying sounds of a camera build featuring FUJIFILM GFX ETERNA 55 from Joshua Martin.

From writer/director Andrew Kightlinger, lensed by Oren Soffer, "OKAY" makes its world premiere at @Slamdance 2026. Made on FUJIFILM GFX ETERNA 55.

FUJIFILM GFX ETERNA 55 has joined the fleet of IMAX®-Certified Digital Cameras 🎬 The large format digital filmmaking camera is now an approved motion imaging system for @IMAX. Get all the details: bit.ly/4bH8Z4C

"It’s wild that this level of image quality and usability exists in a camera today." See more from cinematographer/director Julien Jarry on FUJIFILM GFX ETERNA 55 after using it on short film ‘The Source'.

No Guarantees - Peta Pixel OKAY - Oren Soffer A Love Letter to 4:3 Framing - Joshua Martin Untitled - Scott Duncan The Source - Julien Jarry Lunch Box - Charles Kennedy Jr. SU VOZ - Christian Sorensen Hansen Cherries - Jasmine Quiñones

From the Alaskan wilderness to the Staten Island Ferry, here are some of the places it's left its footprint so far. 👇

All sorts of projects. All sorts of locations. With the tallest digital cinema sensor currently available on the open market, as well as versatile lens mounts, FUJIFILM GFX ETERNA 55 is helping bring cinematic ideas of all sizes to life.

Join us: GFX ETERNA 55 Open House L.A.! 📅 When: Jan 18, 1:00pm 📍 Where: Chapman|Leonard 🎤 Who: Hosted by Fujifilm & the SOC, feat. special guests David Emmerichs SOC, Jan Ruona SOC & Fujifilm's Michael Bulbenko. Open to all. REGISTRATION REQUIRED: soc.org/event/los-ange…

Inspired by their shared childhood in North Carolina, co-directors Romeo Okwara and Sean Billings teamed with cinematographer Charles Kennedy Jr. and FUJIFILM GFX ETERNA 55 to tell a schoolyard underdog story. See what Charles had to say 👇

FUJIFILM GFX ETERNA 55 went to @creatorcamp_! Take a peek at these talented creators' first impressions of the new camera. 🎥 Patrick Rogers