FanCircles

We just published a breakdown of Lock Screen Marketing, covering why YouTube's notification system is failing creators and what wallet pass notifications can do about it. Thanks to @LonSeidman for the bell icon data. Your analytics showing only 3.9% of subscribers actually receive notifications really drove the point home. fancircles.com/blog/what-is-l…

YouTubers aren't making the best use of QR codes on YouTube TV views.

With Instagram posts reaching only 3.5% of followers and Facebook barely 1.65%, influencers need tools that bypass social media algorithms for direct audience connection. #affiliatemarketing #creators #digitalmarketing #influencers

Influencer marketing ROI is almost always calculated by dividing the revenue generated during the campaign window by the cost of the campaign. That formula systematically undercounts the actual return because it ignores every sale that happens after the campaign ends, every viewe

Influencer marketing best practices are missing a significant opportunity as more than half of YouTube viewing now happens on television screens, where clicks, discount codes, and trackable links no longer reach the audience. This guide covers what still works, from creator selec

Influencer marketing for small business fails when the only option given to viewers is buy now or lose me forever. Most of the audience who sees a creator's content is interested but not ready to purchase in that moment, and without a way to capture that interest, the campaign's

Seven brand loyalty strategies that build audiences you own, not rent, including why being present on your customer's phone between purchases matters more than any points program, and how the smartest brands are turning their existing audience into their fastest growth channel.

Brand loyalty examples tend to be lists of famous names doing expensive things most businesses cannot replicate. This is different. These are the observable patterns behind brands whose customers stay, return, recommend, and resist switching, and every one of those patterns comes

Brand ambassador program structures have barely evolved since the early days of influencer marketing, and the cracks are showing. Most programs still revolve around discount codes, referral links, and commission-based incentives that only capture value when the ambassador's audie

Influencer marketing reporting is where campaigns either justify their existence or lose their budget. The standard report filled with engagement rates and reach numbers might satisfy a marketing team, but it rarely survives a conversation with the client's finance team. The repo

Influencer marketing KPI lists tend to focus on engagement rates, reach, and impressions, but these metrics tell brands almost nothing about whether the campaign actually generated revenue. The problem gets worse as more viewers watch content on television screens where clicks do

Loyalty programs do not create loyal customers. They create customers who are loyal to the points. Genuine brand loyalty is built on emotional connection, the kind that comes from being present in your customer's life between transactions, not just when you want their money, and

Measuring brand loyalty by counting program sign-ups is like measuring fitness by counting gym memberships. The number tells you nothing about what people actually do. This guide covers the five metrics that predict whether your audience is genuinely loyal, including the between-

@DanielTChirwa @FGshorts @TeamYouTube @TeamYouTube ?

@FGshorts @TeamYouTube ty for tagging

YouTube are about to steal $10,000 from me & i’m running out of options so i was terminated last month and my appeal was of course denied in 2 mins i dm’d youtube and they said they’ll take a proper look FAST FORWARD it’s been 31 days and no response now here’s the issue.. YouTube have a policy where if your account doesn’t get reinstated in 50 DAYS, then they return all the money you made to the advertisers (so my $10k) essentially if i don’t even get a RESPONSE in the next 3 weeks, all of my money vanishes, and I don’t even get my channel back if you’ve been treated badly by YouTube as well, or you simply want to help then like, RT + comment @ teamyoutube in the replies i’m tired of youtube relying on their automated system, i’ve been ignored for weeks no one should have to suffer for an entire month because of an AI error, nuts..

@Asa97875363 @DanielTChirwa @TeamYouTube That’s bad. Sorry man

@DanielTChirwa @TeamYouTube I still remember when u took down one of my channels for posting a travel video looking over a cliff u claimed it was "encouraging suicide." Of course it wasn't.And you eventually overturned that decision. Please undo this decision as well. It's deeply unfair on him.

Sorry to hear this news. It’s so important to own your audience just in case this happens. That’s what we do at fancircles.com/pushpass This is a different kind of QR code and link. PushPass, with one tap adds a wallet pass branded for the YouTuber to your audiences wallet. Then when you want to contact them you simply notify them. It’s direct and you own the rwlwtionship. This protects you and also bring some major benefits for growth and sponsorship.

That number is just going up and up. It's probably time to start thinking about what the QR code on your videos actually does, because with PushPass, with one tap, it can make it possible to reach your audience with lock screen notifications directly with their mobile. One tap, that's all it takes and you have a persistant connection, a VIP member pass in their wallet and a way to send notifications without an app.

62% of my watch time on YouTube is from TV viewers crazy to think about

Imagine if every person who joined your audience could recruit ten more before they finished their coffee and your only job was to give them something worth sharing. One tap. One scan. Done. Here is something worth thinking about. 🔴 Have you ever received a push notification on your lock screen from a supermarket loyalty card? Because we haven't seen one either. 🔴 Have you ever seen a loyalty card that lets other people scan it and add it to their own wallet? Neither have we. Until now. Brands know who their customers are, what they buy and how often they shop, and not one of them has ever used the most direct channel available to reach them. That channel has been sitting unused inside Apple and Google Wallet for years. PushPass is what makes it work. And right now the brands that move first own it entirely. The technology exists, it works today, it takes minutes to set up, and the vast majority of brands have not even considered it yet. No email list has ever recruited the person standing next to its subscriber. No SMS campaign has ever spread itself across a room because someone was proud enough to show it off. But a PushPass wallet pass does, and it does it every single time a fan loves a brand enough to share it, knows they will be recognised for doing so, and understands that their loyalty actually means something. A branded VIP pass sitting in the same wallet as their credit cards and their Starbucks, Tesco and Nike loyalty cards is not just a notification channel. It is a status object that says I am part of something worth being part of. And when someone pulls that pass out at the gym, across a dinner table, in a bar, on a campus, they are not waiting to be asked about it, they are saying hey, look what I've got, scan it, you can have it too. And the reason they are proud of it is because it delivers something worth having. A new episode alert from a podcaster they love. An exclusive discount or a daily tip from a brand that treats them like an insider rather than a customer. Relevant, timely and direct to their lock screen every time. That is why they show it off. That is why it spreads. ✅ Every pass holder carries your brand visually on their phone every single day ✅ Membership feels exclusive, feels earned, feels worth showing off ✅ One scan from a curious friend and the pass is in their wallet before the conversation moves on ✅ Your brand just doubled its audience in that moment and spent absolutely nothing to make it happen ✅ That new holder walks into their own rooms and does exactly the same thing all over again ✅ Every push notification you send now reaches an audience that recruited itself No channel has ever combined instant sharing, zero friction sign up and a direct line to the lock screen in a single tap before. That is PushPass by FanCircles. #viral #MarketingStrategy #MarketingSuccess

@gavinpurcell @andrewchen 100% agree with you

@andrewchen it’s why the rumors of human influencers going away have been hugely exaggerated my biggest thesis right now involves humans as valuable distro platforms based on trust, network and… well… humanness don’t think digital influencers will work overall

AI is makes software cheaper to build, but not easier to distribute This is the core conflict for years to come

@vascoabm You can also have the best of both by joining high paying affiliate programs like ours that pays 30% commission for the lifetime of the SaaS customer.

SaaS: $100/mo client Agency: $2,000/mo client with software, you have to get that person to stay on for 2 YEARS to make the same amount you'd make in ONE MONTH of the agency retainer how insane is that? why would anyone start SaaS business