Farm Forward

This is one of the most devastating betrayals we have ever seen from a hero brand. Alec’s Ice Cream built its entire brand on being the world's first USDA Organic, Regenerative Certified, A2/A2 dairy ice cream. But they quietly announced a shocking change: removing the USDA Organic label from its pints. Not just that, but the dairy used in the pints is no longer organic or grass-finished, though it remains A2/A2. The move came just six months after the brand closed an oversubscribed $11 million Series A funding round. Most of its dairy used to be sourced from a key supplier: Alexandre Family Farm, which is "America's first Regenerative Organic Certified dairy. Alec’s announced the change on their instagram: “As we've grown, we've run into a simple reality. There just isn't enough certified regenerative organic A2 dairy to meet demand” Alexandre Family Farms challenged that justification: “It is indeed too bad…… and it’s certainly not a lack of supply issue.” This comment makes it appear that Alec’s quietly shifted all or part of its sourcing away from Alexandre to cheaper, non‑organic A2 dairy. Be Alec’s Ice Cream: 1. Build your entire product on being top notch quality 2. Capture market demand, fill product in thousands of retailers 3. Close an $11 million to “scale regenerative dairy supply chains” 4. Switch to dairy that’s no longer organic & grass‑fed 5. Frame it as “supply constraints” and “gut‑friendly innovation” while promising lower prices at checkout If you are tired of being burnt by mission-driven brands trying to meet investor expectations, abandon this system altogether. Buy from local farms, make your own ice cream: raw honey, dairy, egg yolks - that simple.

This is shocking: the House Rules Committee just blocked a vote on stripping the Save Our Bacon Act from the farm bill. The SOB Act, buried deep in the farm bill, would wipe out state bans on pork from crated pigs, condemning millions to a lifetime in gestation crates. We were getting very close to having the votes to pass Rep. Luna’s bipartisan amendment to strip the SOB Act from the bill on the floor of the House. Then pork industry lobbyists got to work. Behind closed doors, they got Rules Committee leadership to stop a vote entirely and protect the SOB Act from the scrutiny it can’t survive. The only option now is to kill the whole rotten farm bill. Please call your representatives at (202) 225-3121 and tell them to vote NO.