FelicityGames

FULL INTERVIEW: Anurag Choudhary (@AnuragChoudhary) | Founder & CEO, Felicity Games (@FelicityGames) (0:00) - Casual gaming and distribution-first model (2:20) - UA arbitrage & testing over product-first bets (4:19) - Casual vs Mid-core vs AAA Games breakdown (5:39) - Evolution of casual & Felicity portfolio thesis (9:32) - Evergreen games and long-term retention logic (11:37) - Pizza vs Dal Chawal analogy (14:21) - IP acquisition economics, payouts & scaling (15:26) - Testing cost, CPI and studio partnership (17:25) - Stage-gated payouts & monetisation (18:50) - ARPDAU, CAC-LTV discipline, 6-month payback and portfolio compounding

⚡ Laser Survivor is live on CrazyGames A cyberpunk roguelike where 5 heroes fight to save humanity from a neon-drenched apocalypse. Play now 👉 crazygames.com/game/laser-sur… #LaserSurvivor #Gamelaunch

Laser Survivor. Cyberpunk roguelike action. Five heroes. Endless demons. Neon apocalypse. Every run is survival. Every run is different. Play now 👉 playgama.com/game/laser-sur… #lasersurvivor #gameplay

📌 Felicity isn’t just a game publisher, we’re a tech platform ✨ FeliGenAI speeds up art & content creation ⚡ FeliCore SDK brings plug-and-play game features 📊 FeliSense powers real-time analytics & testing 🚀 Faster launches, fresher games, smarter scaling. #gamedev

If different UA creatives set different expectations, why give all players the same journey? Tailoring onboarding to how players first discovered the game lifted Solitaire’s D30 retention by 20%, just by making them feel understood Retention is about making them want to return.

🙅‍♂️ No great game happens by accident. At Felicity, every launch is an experiment. A/B testing drives our decisions—from fixing churn to optimising ads. No gut calls. Just data. Ship only what wins. Scale only when proven📊 #MobileGaming #ABtesting #GamePublishing #UAstrategy

Shipping fast is crucial. But in 2025, the discipline to kill is just as vital. At Felicity, we follow a 5-pillar kill framework to cut fast, learn faster, and keep our pipeline lean. Killing isn't failure — it's fuel for the next hit. Ever tried it? Share your lessons below👇

At Felicity, here’s what we’ve learned: 📈 Strong early retention pays the bills. 🔄 Long-term retention compounds ROAS. Forever games don’t just scale—they compound ✅ Our Solitaire title retains past D120, lifting ROAS MoM. More forever games are brewing! #ForeverGames

🎮 Everyone’s chasing hits, But the real winners? They’re building infrastructure In 2025, $71B won’t go to devs, it’ll go to the stack: ☁️ Cloud 📊 Analytics 💳 Payments 🔁 LiveOps Infrastructure ≠ backend Infrastructure = repeatable wins #GameDev #GrowthEngine

📌 Link to Full Video on Youtube: youtube.com/live/xABfWOb7s…

AI might help you build games faster, but scaling them? That’s a different game. From world-class UA to razor-sharp monetisation strategies, @AnuragChoudhary explains how the backend separates the good studios from the great ones.

@AnuragChoudhary 📌 Link to Full Video on Youtube: youtube.com/live/xABfWOb7s…

If Everyone Can Build Games, What Sets You Apart? With AI making game creation easier than ever, the question isn’t “Can you build it?” It’s “should you build it?” @AnuragChoudhary shares why the true moat today lies in distribution, personalisation and design, not just in art.

📌Watch a clip from the announcement: youtube.com/clip/UgkxSxCuU…

Excited to be selected in Google’s Apps 2025 Accelerator 🇮🇳 Backed by Google Play & MeitY, this comes as we scale globally—deepening our systems in retention, monetization & ops. Thank you Google! 🚀 #ForeverGames #FelicityGames #GoogleAccelerator #IndiaToGlobal

At @Storyboard18_'s DES 2025, @AnuragChoudhary breaks down how AI is reshaping game development-from smarter prototyping to personalised monetisation. If every studio has the same tools, what’s your moat? Watch the full talk to see what separates a good game from a great one 👇

Introducing #FeliGenAI 1.0🚀 Production-grade game assets, generated in minutes. At Felicity, we’ve built a proprietary GenAI workflow to match the ever-growing content appetite of our players. What once took days, now takes minutes — unlocking infinite possibilities to scale

More to come..

Felicity Appoints İlker Yoldaş as VP of Product in AI-Driven Gaming Initiative - Glcnd.io glcnd.io/felicity-appoi…

#FelicityGames has raised $3 Mn (₹ 25.8 crore) in a seed funding round led by @3one4Capital, with participation from T-accelerate Capital (Singapore) and MIXI Global Investments (Tokyo). 𝙍𝙚𝙖𝙙» indianweb2.com/2025/03/mobile… #funding #gamingstartups #mobilegames #gaming