The Financial Brand

The reviews are in! See what banking leaders who were at the Forum 2026 are saying 👀 hubs.ly/Q04g8KPq0

The branch experience starts before anyone says a word. When a customer walks in, they're already reading the room — who works here, who can help, does this place feel like it has its act together. hubs.la/Q04cMGmz0

The Forum operations team looking fresh today — big thanks to Lands’ End Outfitters for the gear! #Forum2026 #FBForum #FinancialBrandForum

The Forum has kicked off! Check out behind the scenes of the best event in banking. #fbforum2026

Registration is officially open for The Financial Brand Forum 2026! Get ready for 3 days loaded with big ideas, actionable insights, advanced strategies and world-class networking! #Forum2026 #FBForum #FinancialBrandForum

0% of consumers now use AI for banking and financial questions. AI doesn't return a list of links — it picks one answer and cites it. Is your credit union the one getting cited, or the one getting skipped? hubs.la/Q047Y3pw0

Most banks think personalization means knowing your customer's name. EJ Kritz's Forum 2026 session makes the case for something harder — anticipating what they need before they know how to ask for it. Don't miss EJ's session at the Forum.

Neobanks launch new products in weeks. Traditional banks take years. Why? Outdated compliance workflows and disconnected systems. At the Forum 2026, see how banking leaders are accelerating approvals without losing control. 📍 Explore the full agenda: hubs.la/Q040bqX40

"AI will commoditize everything except conviction." Allison Netzer on the Banking Transformed podcast — why the brands that survive the next few years will be the ones that built something a comparison engine can't measure. hubs.la/Q047XLhl0

$6.9B community bank runs a $1.3B digital brand on the side — pulling deposits from 49 states while keeping 19 branches in Greater Boston. CEO Ryan Bailey calls it simple: be as easy to bank with as the largest institutions in the country. Or easier. hubs.ly/Q047XqJf0

Empathy isn't a soft skill. It's a system. EJ Kritz, Chief Experience Officer at DBSI, breaks down how to operationalize it — and why the stakes are higher than most banks realize. Catch his session at Forum 2026.

Small businesses are running financial analysis through ChatGPT. The data comes from their bank account. The insights come from somewhere else. Community banks need to close that gap. Read the full article from Narmi here: hubs.la/Q046Y2nh0

We're nearly 3 weeks away from The Financial Brand Forum! If you work in banking, your job is all about managing risk. Which means there’s one question you should be asking yourself right now: Can you really afford to miss the Forum this year? Think about everything you could learn, and what you’ll miss out on if you don’t come: → Strategic insights that will sharpen your growth plan → Big ideas to transform your institution’s trajectory → Proven strategies and playbooks you can implement immediately → Conversations you won’t have anywhere else — with like-minded leaders working through the same challenges you are The cost of staying home may be higher than you think. ⏳ It's not too late to register — but now is the time to get your ticket. This is your last chance to save $305 with code LASTCALL305 — expires tonight at midnight! 👉 Get your ticket: hubs.la/Q047BwRb0 PS. Your ROI is guaranteed. If you don’t come away with at least a dozen ideas to grow your brand and your bottom line, you can have your money back. #Forum2026 #RetailBanking #BankingLeadership #GrowthStrategy #financialindustry #FBForum #financialmarketing #FinancialBrandForum #BankMarketing

If banks and credit unions fail to integrate empathy into the marketing and banking experience, customers won't stick around. Josh Streufert — Chief Creative Officer/Creative Director & Principal at Strum — is joining us at the Financial Brand Forum in April to talk about how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. Register today: hubs.la/Q046XNFs0

550,000 business banking responses. One clear finding: satisfaction isn't a soft metric. It's your commercial pipeline. One bad client experience doesn't just cost you an account. It costs you their network. Read the full article here: hubs.la/Q046XNTf0

Do your customers or members care about your financial institution? Josh Streufert — Chief Creative Officer/Creative Director & Principal at Strum — is joining us at the Financial Brand Forum in April to talk about how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. Register today: hubs.la/Q046XQJZ0

Your campaign email went out. Your banker has no idea what to say. That gap is where results go to die — and GenAI can close it faster than you think. hubs.la/Q046WRhf0

Don't Miss Banking Transformed — Live at the Forum 2026! Join Jim Marous for the Executive Leadership Series, featuring candid interviews with senior banking leaders shaping the future of retail banking. Explore the full agenda: hubs.la/Q046MZsy0 #retailbanking #financialindustry #FBForum #financialmarketing #Forum2026 #BankMarketing #FinancialBrandForum

"We don't lack data. We lack execution." Jesus Garcia runs OceanAir FCU's entire digital experience department with a team of one — and they're outpacing institutions twice their size. hubs.la/Q0465y2j0