The Financial Brand

We're nearly 3 weeks away from The Financial Brand Forum! If you work in banking, your job is all about managing risk. Which means there’s one question you should be asking yourself right now: Can you really afford to miss the Forum this year? Think about everything you could learn, and what you’ll miss out on if you don’t come: → Strategic insights that will sharpen your growth plan → Big ideas to transform your institution’s trajectory → Proven strategies and playbooks you can implement immediately → Conversations you won’t have anywhere else — with like-minded leaders working through the same challenges you are The cost of staying home may be higher than you think. ⏳ It's not too late to register — but now is the time to get your ticket. This is your last chance to save $305 with code LASTCALL305 — expires tonight at midnight! 👉 Get your ticket: hubs.la/Q047BwRb0 PS. Your ROI is guaranteed. If you don’t come away with at least a dozen ideas to grow your brand and your bottom line, you can have your money back. #Forum2026 #RetailBanking #BankingLeadership #GrowthStrategy #financialindustry #FBForum #financialmarketing #FinancialBrandForum #BankMarketing

If banks and credit unions fail to integrate empathy into the marketing and banking experience, customers won't stick around. Josh Streufert — Chief Creative Officer/Creative Director & Principal at Strum — is joining us at the Financial Brand Forum in April to talk about how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. Register today: hubs.la/Q046XNFs0

550,000 business banking responses. One clear finding: satisfaction isn't a soft metric. It's your commercial pipeline. One bad client experience doesn't just cost you an account. It costs you their network. Read the full article here: hubs.la/Q046XNTf0

Do your customers or members care about your financial institution? Josh Streufert — Chief Creative Officer/Creative Director & Principal at Strum — is joining us at the Financial Brand Forum in April to talk about how top brands use powerful emotional levers to shape behavior, influence decisions, and earn trust. Register today: hubs.la/Q046XQJZ0

Your campaign email went out. Your banker has no idea what to say. That gap is where results go to die — and GenAI can close it faster than you think. hubs.la/Q046WRhf0

Don't Miss Banking Transformed — Live at the Forum 2026! Join Jim Marous for the Executive Leadership Series, featuring candid interviews with senior banking leaders shaping the future of retail banking. Explore the full agenda: hubs.la/Q046MZsy0 #retailbanking #financialindustry #FBForum #financialmarketing #Forum2026 #BankMarketing #FinancialBrandForum

"We don't lack data. We lack execution." Jesus Garcia runs OceanAir FCU's entire digital experience department with a team of one — and they're outpacing institutions twice their size. hubs.la/Q0465y2j0

Financial education is moving off bank websites and onto social channels. Kelly Ball, CEO of Pathfinders and assistant teaching professor at the University of Notre Dame, spoke with Caroline Hroncich about how banks can reclaim influence by showing up consistently with human-led content and turning internal expertise into guidance audiences actually use. Ball will also explore these trends at The Financial Brand Forum in Las Vegas, April 13–15. hubs.la/Q0461D-00

Modern banking growth isn’t about running more campaigns. It’s about building a system that gets smarter every day. At the Forum 2026, hear how leading institutions are building continuous growth engines powered by smarter optimization, AI, and real-time performance data. 📍 Explore the full Forum 2026 speaker lineup: hubs.la/Q0462zld0 #Forum2026 #RetailBanking #BankingLeadership #StrategicPlanning #DepositGrowth #BusinessBanking #FBForum #BankMarketing #FinancialBrandForum

"AI will commoditize everything except conviction." @AllisonNetzer spent 3 years implementing her brand framework at 75 financial institutions. Here's what held up — and what didn't. 🎧 New episode of Banking Transformed with @JimMarous: hubs.la/Q0461Y-J0

Search traffic down 80%. Business still fine. People are still getting answers, you just can't see where anymore. AI, WhatsApp, Facebook groups, mobile. All of it: direct or untrackable. The metric isn't broken. The era is.

Indirect auto lending makes up 55% of credit union vehicle loan balances. But fewer than 5% of borrowers ever open another account with the institution holding their loan, while 74% say they're open to hearing more from the lender. hubs.la/Q0461k_h0

Over 2,000+ banking leaders will be at The Financial Brand Forum this April finding the solutions to their biggest growth challenges. Will you? ✅ 1 out of every 12 retail banking providers in the U.S. will be there ✅ 1 in 4 attendees are decision-makers in the C-suite With so much on the line this year, can you really afford to miss it? This is your last chance to get your ticket — the best conference in banking is only a few weeks away! Save $305 on your all-access pass with discount code LASTCALL305 — don’t wait, expires soon. Get tickets: hubs.la/Q04622qZ0 #FBForum #financialmarketing #Forum2026 #BankMarketing #FinancialBrandForum

Most consumers start with NerdWallet or Bankrate — not your website. At #Forum2026, leaders from Fintel Connect, FNBO, Peak Bank & Axos Bank will reveal how to turn affiliate platforms into scalable acquisition engines. Learn more at the Forum this April: hubs.la/Q0400yC00

⏳ Only a few hours left to get your ticket and bring a colleague to The Financial Brand Forum this April for just $995! With so many big ideas, strategic insights, and growth-focused sessions packed into three powerful days, the smartest move is to divide and conquer — cover more ground and return with actionable strategies you can implement immediately. Hurry! This flash offer ends tonight at midnight. 👉 Get your tickets now at hubs.la/Q045sNpx0 No discount code required. Simply "Add to your team" in the online registration portal! #Forum2026 #RetailBanking #BankMarketing #FBForum #financialmarketing #FinancialBrandForum

BUY ONE GET ONE FLASH SALE – 36 HOURS ONLY! ⏰ Get your all-access pass to The Financial Brand Forum today and get a second ticket for only $995! But hurry — you only have until midnight Tuesday to sign up and save big. Don't miss out! Get your tickets now: hubs.ly/Q045flmx0

How Can Banks Build Customer Relationships When Checking Accounts No Longer Confer Primacy? 69% of bank customers now maintain accounts at multiple institutions. They direct deposit into one, spend on another's debit card, park savings in a third's high-yield account. The old playbook — win the checking account, win the customer — doesn't work anymore. The new reality: primacy isn't a position you hold forever. It's a series of moments you earn daily. Where does primacy actually live now? The daily payment experience — transactions, bill pay, P2P, card-on-file. Get that right and you earn the right to everything else. hubs.la/Q044Thf10

AI is reshaping every facet of banking — from risk assessment to fraud prevention. But its real test isn’t technical. It’s ethical. Don't miss this panel discussion at the Forum this April! See our breakout speaker lineup and explore the full agenda: hubs.la/Q0400xz20

26% of consumers pick their credit card based on rewards. 35% think worse of their issuer after a denied limit increase. 65% expect to use a virtual card within the next year. Running a credit card program in 2026 is harder than it looks from the outside. hubs.ly/Q044gPL20