Financial Promoter

What separates a good entry from a winning one at the FP Awards USA? Clarity. Strategy. Impact. Evidence. That’s what judges are looking for, and what sets the best apart. Entries close 10 April. lnkd.in/egK3NwiQ #FinPromsUS26

For Lilah Zohar, marketing has always been about one thing: making the complex feel human. Now at Morgan Stanley, she spoke to FP during a moment of transition, stepping into a new role. Read more: financialpromoter.co.uk/you-cant-fake-… #FPVoices

AXA France has expanded its commitment to women’s rugby with a nationwide campaign and a series of initiatives designed to inspire participation and support players at every level of the game. Read more here: financialpromoter.co.uk/axa-france-boo…

You can’t market what you don’t understand In financial services marketing, credibility has always mattered. But as technology becomes more complex, marketing has shifted from promotion to translation. Jacqueline Genow, Exegy Read more here: financialpromoter.co.uk/you-cant-marke…

@usbank has expanded its long-standing relationship with the National Football League (@NFL), announcing a new multi-year partnership that positions the bank as an official banking and wealth management sponsor. Read more here: financialpromoter.co.uk/u-s-bank-deepe…

Recapping the session from FPLive @FinancialProm with our very own Kate Buckley: The session explored the increasing need for robust data governance and compliance frameworks, particularly as firms look to embed AI more deeply into their processes. Panellists agreed that transparency, accountability and integration will be critical as the industry continues to evolve. Read more here: twenty7tec.com/kate-buckley-f…

New York, we’re coming! Elizabeth Pfeuti and Joe McGrath will be in NYC on 27-28 April. We’re looking to connect with the people in financial services marketing and communications. Get in touch to connect: elizabeth.pfeuti@rhoticmedia.com joe.mcgrath@rhoticmedia.com

@BrooksMacdonald announces Henley Regatta deal @HenleyRegatta has signed its first-ever wealth management partnership, securing a three‑year deal with Brooks Macdonald in a move that marks a shift in the event’s commercial strategy. Read more: financialpromoter.co.uk/brooks-macdona…

@CreditOneBank turns credit education into dating show Credit One Bank has launched a reality-style dating show on TikTok and Instagram as part of its Credit Education Month campaign, aiming to make credit education more accessible. Read more here: financialpromoter.co.uk/credit-one-tur…

We’re excited to share that Financial Promoter will be attending Paris Blockchain Week 2026. Paris 15–16 April 2026 Megan McCabe will be on the ground, if you’re keen to grab a coffee or arrange an interview, please get in touch: megan.mccabe@rhoticmedia.com #PBW26

As AI accelerates content creation, trust is emerging as the defining factor in finserv marketing. Zak Ali, general manager, at @finder says that while technology is levelling the playing field, credibility is becoming the differentiator. Read here: financialpromoter.co.uk/you-cant-fake-…

Wealth management marketing strategies built around the “great wealth transfer” may be missing the mark, according to industry experts. Nick Rice, director, @BrunswickGroup, and April Rudin, CEO, @TheRudinGroup, share their thoughts. Read more here: financialpromoter.co.uk/wealth-manager…

🏆 Go for Gold - Financial Promoter Awards UK 2026 are now open! From banking and investment to insurance and payments, this is your chance to showcase your campaigns, win recognition, and walk away with a trophy. lnkd.in/eq2FGtkU #FinProms26 #FinPromsUS26

🚨 Speaker Announcement! @FinancialProm We're delighted to announce Kate Buckley, Chief Revenue Officer at Twenty7tec, will be speaking on the FP Live! 2026 stage. Kate brings 25 years of FinTech experience to the stage, showing how technology can sharpen strategic direction, enhance client outcomes and unlock stronger commercial performance. 📅 23 March 2026 📍 Financial Promoter Live! Hear how FinTech leaders can harness technology to guide clearer strategy, strengthen decision-making and improve client outcomes. 🎟️ Secure your pass today: lnkd.in/eS_PS4aD #FPLive26 #twenty7tec #MortgageMarket #MortgageBrokers

Digital channels have reached an inflection point where the need for real-world connections is making a comeback. Our Global Head of Marketing, Natalie Hall, will be speaking at the @FinancialProm Live 2026 event along with other leaders from the field on the topic, "From clicks to connections: The experiential comeback" on Monday, March 23, at 14:00. This panel will explore why face-to-face engagement is resurging across financial services, and how brands are rethinking marketing to build deeper, more meaningful connections in an increasingly digital world. If you’re attending, don’t miss this conversation. #EventMarketing #FinancialServices #BrandExperience #MarketingStrategy #AMINA #ThoughtLeadership

Financial Promoter Live 2026 - Build complete! On Monday, we host the UK's top financial marketers once more. This year is our biggest yet.... Want to join us? Register here: lnkd.in/eJXZmGYG #Fplive26

Attending FP Live! 2026? Steal this social card! Show the world you’ll be part of the conversation at FP Live! 2026. Simply download, post, and tag us! Let everyone know you’re joining us on 23 March at the CodeNode. #FPLive26

1 week to go until FP Live! We’re just days away from bringing together financial marcomms leaders for a day of insight, energy and meaningful industry connections. If you want to be in the room, now’s the time to secure your place. lnkd.in/eS_PS4aD #FPLive26

⏳ 4 weeks to go. Entries for the Financial Promoter Awards USA close 10 April. If your team has delivered standout marketing in financial services, from campaigns and brand work to strategy and innovation, now’s the time to enter. zealous.co/rhoticmedia/op… #FinPromsUS26