Find Your Influence, Inc

"The main factors impacting content creator marketing include Artificial Intelligence, social commerce, shifting audience expectations and creator professionalism." nu.edu/blog/social-me…

"Marketers have long been told to treat creators like partners, but that advice becomes harder to ignore as more creators build their own media brands, IP, and agencies." emarketer.com/content/how-cr…

"Instead of starting with a search engine, users are turning directly to platforms like Pinterest and TikTok to look up product reviews, styling advice, financial guidance or honest breakdowns before they buy." findyourinfluence.com/blog/what-2026…

"Influencer marketing can no longer survive on reach and engagement vanity metrics — impact is everything, ROI is mandatory, and earned community growth is the holy grail." ogilvy.com/ideas/2026-inf…

"For the past few years, most of the spending by brands has gone toward paying influencers to post about their products on social media. The pendulum is swinging toward boosting, though, according to EMARKETER." businessinsider.com/balance-of-pow…

"Start With Your Story: Your audience follows you for a reason: they connect with you, not just your content. Share the real journey behind your career: the wins, the struggles and the moments in between." findyourinfluence.com/blog/how-to-cr…

"Some brands report higher conversion rates from campaigns with Austin-based micro-influencers than from similar efforts in New York City or Los Angeles." hauteliving.com/2026/05/austin…

"Projected to surpass $40 billion globally, it remains the fastest-growing segment of the marketing industry. Even amid economic uncertainty, average annual influencer marketing investment increased 171% from 2025 to 2026. " forbes.com/sites/katiesal…

“The most important takeaway from 2026 engagement data is not that consumers care less. It is that they care differently. They reward relevance. They reward honesty. They reward content that helps them make informed decisions. “ findyourinfluence.com/blog/what-2026…

"The launch comes as major CPGs like Nestlé and Unilever shift more budgets historically allotted for traditional digital media into creator-led strategies. Creator ad revenue is forecast to reach $44 billion this year as the tactic evolves." marketingdive.com/news/how-nestl…

"AI-generated “digital twins” of content creators and celebrities are popping up all over the place...but will audiences truly respond to a digital facsimile of the star they think they know and love?" vanityfair.com/news/story/inf…

"Creators across socials are sharing what they “needed” and how it actually happened. They use the text overlay “girls be like ‘I needed this’ & it’s just…” and fill it in with their own fun twists." influential.co/news/march-202…

Join us on Thursday, April 30th at 1pm EST for our next webinar | Beyond the Post: Why Engagement is the New Influencer Strategy RVSP today: us06web.zoom.us/webinar/regist…

"Creators are the bridge to translate that audience passion into cultural fluency and credibility, especially for brands and categories where soccer isn’t an obvious fit." influential.co/news/2026-worl…

"When one of FYI’s healthcare clients scaled from two influencer campaigns in 2020 to seven in 2023, engagement rose from 23% to 287%: a 1,148% lift in performance." findyourinfluence.com/blog/long-term…

"For retailers, here are five opportunities for enhancing the incremental impact of influencer marketing and connecting it to your overall advertising tactics and consumers’ purchase process..." retailtouchpoints.com/executive-view…

"One of the strongest trends continuing into 2026: smaller-scale influencers (micro and nano) are increasingly preferred over mega-influencers and celebrities." findyourinfluence.com/blog/whats-nex…

"Lawmakers in the US are stepping up social media regulations aimed at protecting minors. Phone bans, age verification, and limits on targeting reduce risks for kids, but squeeze reach and ad efficiency for marketers reliant on teen audiences." emarketer.com/content/social…

"YouTube Shorts alone will have 198.7 million US viewers this year, according to our forecasts, more than any social network." emarketer.com/content/youtub…

"On platforms like TikTok, watch time and completion rate now carry more weight than raw views. In 2026, engagement has shifted from passive taps to purposeful actions." findyourinfluence.com/blog/what-2026…