Shawn Finder

Our finalists for the Lead Generation category are … -Darryl Praill @ohpinion8ted -Shawn Finder @FinderShawn -Laura Patterson @LauraVEM -Tony Zambito @TonyZambito -Shawn Hadden @UnboundB2B -Mike Lieberman @Mike2Marketing

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A4: Use #leadscoring to gather data about certain user behaviors, including  #SalesProChat @CPSA @FinderShawn @autoklose #sales  A4: Behaviors can signal a user’s intent when it comes to purchasing your product. #SalesProChat #emailmarketing #salestech

A4: Behaviors can signal a user’s intent when it comes to purchasing your product. #SalesProChat #emailmarketing #salestech A4: Helps to understand interest levels of your database and refine

@CPSA A4: Lead scoring is calculated by engagement. Therefore, the more your prospect engages, the higher likelihood you are to get the meeting.

@CPSA A4: Lead scoring helps you find out who your top prospects are. It also lets you prioritize who you need to reach out to for new business. #salesprochat

A3: Provide value - offer useful tips and thought leadership #SalesProChat @CPSA @FinderShawn @autoklose #emailmarketing

@CPSA A3: Keep your initial email between 75-125 words on initial email #salesprochat

A2: #CASL compliance requires businesses to be honest and transparent in all of their email communications #SalesProChat #emailmarketing

@CPSA A3: Don’t introduce yourself in the first line of the email #salesprochat

@CPSA A3: Talk more about your prospect's challenges than your sales pitch #salesprochat

@CPSA A3: Keep subject lines to 3-5 words max #salesprochat

A2: Your first priority should be getting Express Consent from all of your contacts, old and new. Don't bury your head in the sand #SalesProChat @CPSA @FinderShawn @autoklose @bill_banham

@CPSA A2: With CASL you also want to make sure you have met the client at a conference, or got permission before sending out the email #salesprochat

@CPSA A2: I would use a tool like LinkedIn to build a relationship with your Canadian prospects. On LinkedIn, you can like, share, endorse, connect with social touches so you can build that trust even before an email is sent. #salesprochat

A1: Email marketing is important for building relationships with prospects, leads, current customers and engaging stakeholders #SalesProChat #salestips @FinderShawn @autoklose

A1: Email marketing is a very personal way of reaching your target customers. #SalesProChat #salestech @FinderShawn @autoklose

@CPSA @autoklose A1: Email gives you the opportunity to automate follow-ups and take away some of the tedious tasks salespeople deal with on a daily basis. #ssalesprochat

@CPSA @autoklose A1: Email campaigns need to try and build relationship/trust with your client. Don’t use email to try and sell your client. #salesprochat

@CPSA @autoklose A1: Email is just one of the channels you need to use to follow-up and stay in front of your clients. I would also say using social touches helps with your conversion. #salesprochat