FMCG Gurus

A few moments from our time at Vitafoods Europe last week! 🌞 📸 🌍 If you missed our daily video updates from the event, you can catch up on Days 1, 2, and 3 on our LinkedIn page. #VitafoodsEurope #FMCGTrends #ConsumerInsights #VitafoodsEurope2026

1 day to go until Vitafoods Europe! This Thursday, make sure you catch Michael Hughes’ session on 7th May at 10:30: “Market opportunities for nutricosmetics” 🗓️ 🔗 Add the session to your agenda here: ow.ly/lGXR50YT7Gf

Heading to Vitafoods Europe in Barcelona? Join us on Wednesday 6th May at 15:00 for Michael Hughes' session: “How to leverage the ‘feel-good factor’ to appeal to today’s fast-paced consumers” 🔗 Add the session to your agenda: ow.ly/6IwV50YT7ui

Mike Hughes, our Head of Research and Insight at FMCG Gurus, will be speaking at this year’s event – and you won’t want to miss his sessions: 🔗Add the sessions to your agenda: Session 1: ow.ly/7uYY50YSq9P Session 2: ow.ly/ttfO50YSq9O

FMCG Gurus will be attending Vitafoods Europe in Barcelona from May 5th - 7th! 🌞 If you’re attending and would like to connect, we’d love to hear from you. Get in touch at info@fmcggurus.com to arrange a meeting. See you in Barcelona!

What defines “premium” in food and drink is changing. It’s no longer just about price or positioning, it’s about trust. Discover more here 🔗 ow.ly/XTvC50YOZoY #FMCG #ConsumerInsights #FoodTrends #Premiumization #Transparency

🌍 As Earth Day puts sustainability in the spotlight, it’s clear this is more than a message, it’s a consumer expectation. 👉 Discover more in our Sustainability Reframed Trend Report: ow.ly/1Wfl50YO2C4

Our consumer insights feature in Speciality Food Magazine's latest article on nostalgia-driven food and beverage trends! 🔗 Read more here: ow.ly/OeQQ50YL91S #ConsumerInsights #NostalgiaTrends #FoodAndBeverage #FlavorInnovation #MarketTrends

Our Head of Research and Insight, Michael Hughes, will be joined by fellow experts. Join the live session and Q&A to gain actionable insights and stay ahead: ow.ly/VvQf50YBbOB #weightmanagement #GLP1 #nutrition #nutraceuticals #webinar

In 2026, consumers expect clarity. Trust now depends on transparency, evidence, and honest communication. Read more here: ow.ly/rWWP50YzFjg #FMCG #ConsumerTrends #BrandTrust #Transparency #Sustainability

Our latest report explores the behaviors, concerns, and opportunities shaping the GLP-1 aftercare market. 🔗Download the GLP-1 Aftercare Trend Report: ow.ly/fqnH50YyMox

What happens when protein stops being a niche trend and becomes part of everyday life? 🔗 To read the blog, please click here: ow.ly/lwC250Ywjab #FMCG #ConsumerTrends #Protein #Innovation #HealthAndWellness

Last chance to register for FREE for IFE Manufacturing and IFE 2026! Discover cutting-edge products and be part of the conversations shaping the future of food & drink by securing your place now 👉 ow.ly/M02850YsS5m #IFE2026 #FoodAndDrink #FoodInnovation #FMCGTrends

At an upcoming Vitafoods Insights Webinar, Mike Hughes, Head of Research & Insight at FMCG Gurus, will be joining fellow industry experts to explore what’s next for sports nutrition in 2026. 📩 Register for the live webinar and Q&A: ow.ly/5tSL50YpHkW #sportsnutrition

Our latest blog explores how moderation and abstaining will shape NPD in the alcoholic beverage market. 🔗Discover more here: fmcggurus.com/blog/alcohol-m… #IntentionalDrinking #DrinkModeration #EmotionalWellBeing

We’re excited to share that Benjamin Campaniello, Analyst at FMCG Gurus, will be speaking at #IFEM26. Register for your free pass today. ow.ly/xhyB50YlZSi #FMCGGurus #FoodAndDrink #FoodInnovation #IndustryEvent #FutureOfFood

What’s next for skin health, protein, and wellness? 📥 Explore our Report Store and stay one step ahead of emerging consumer shifts: ow.ly/XQxL50Yk7k5 #FMCG #ConsumerTrends #HealthInnovation #Insights

Our consumer insights feature in International Bakery Magazine’s article on Protein and Fibre Fortification: Growth Opportunity! 🔗 Read more here: ow.ly/V7FQ50YiMvE #ConsumerInsights #BakeryTrends #FunctionalFoods #ProteinFortification #Fibre #MarketTrends

Happy Lunar New Year 🧧 We’d like to wish our clients, partners, and wider network a year filled with joy, good health and prosperity. However and wherever you’re celebrating, we hope you have a wonderful Lunar New Year. #LunarNewYear #YearOfTheHorse

Our latest blog explores how this shift is reshaping the GLP-1 market and what it means for responsible brand positioning. 🔗 Discover more here: ow.ly/x0PG50YeorU #GLP1 #MedicalNutrition #HealthInnovation #ResponsibleMarketing #WeightManagement