
This may be the most controversial Ferrari in years.
Ferrari unveiled the Luce, its first-ever electric vehicle, on Sunday, a sleek new EV developed with former Apple design icon Jony Ive.
The company says the car represents freedom to experiment. Critics online say it looks nothing like a Ferrari.
The $640,000 model arrives at a difficult moment for EV demand in the luxury market, especially in the U.S., where enthusiasm for high-end electric vehicles has cooled.

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