Fred Wanders

Busy month. 2 landing pages and 1 website closing before month end, retainers still moving, and 3 new projects started last week. + Research, moodboards and wireframes are done. + New Designs ranging 25% to 75% completion. + Dev starts on 2 projects midweek. Main learning: A few process optimizations are making things faster. More speed means more time for refinement.

@socoloffalex Def. print knowledge (at least at a high level) is becoming more niche. But to be fair 95% of designers working in print have no idea what they are doing either.

The generation of designers that rely on AI and have no idea how to prepare designs for print are cooked. 💀​​​​​​​​​​​​​​​​ New Obside brand identity looks fantastic irl! 🤩

@uiNerd What's that

we just leveled up 👀 little by little, it’s becoming the workspace i always wanted

@Gavel_on_X Jail

Guess where I am

@Udhayya_ @alex_barashkov 100%

@FredWanders @alex_barashkov He is and you can learn a lot by recreating his work

Weekend design workout done. Had a lot of learning in making this, how did i do ?

@uiwithjoy yep exactly. Also one thing people forget is that skilled / experienced people are always going to create better output with the same tools. Especially as AI products stop being floated by VP money and get more expensive .

@FredWanders People confuse execution with taste all the time. Tools can speed up the work, but they still can’t replace the thinking behind why something feels right.

Anthropic pays designers up to $460k. Their mascot was made by humans. But sure, design is dead. The pixel part was never the point. Taste was.

@DmitryLepisov Man it s beautiful work. Cliejt must be psyched

@FredWanders this one's closer, but still far 😅

A logo mark we designed recently for a client. Built around a few hidden ideas. Curious, what you see first 👀

@DmitryLepisov See this wouldnt happen if you only did logos for pet stores. 😄

@DmitryLepisov I find the random uses for ur logos, u find the clients 😄

@FredWanders I wonder what type of client that could be then 😂

@mamkindesigner No brainer follow 😆

@FredWanders one of my favorites. thanks!

App Store screenshots design for Bump

@dyantarre @Spotify agreed!

@FredWanders @Spotify people are allowed to have opinions, feel feelings, say them. we can't be innovating 24/7. critiquing is human.

Design is decisions. Not pixels. @Spotify new icon works because it actually feels like Spotify. Memorable. Weird. On brand.

@dyantarre @Spotify yeah i agree that this is a better version. But nitpicking is how mediocrity justifies never changing a thing.

@FredWanders @Spotify x.com/DJDirtyYella/s…

your comment was literally 'the color is wrong'. Then reacts angrily when i point out brands are more than just colors. It's spotify, not your local bakery. Pretty sure people are not going to confuse it with another service just because the icon is not following the exact brand book.

No shit. Brand is clearly not zero sum, but color/legibility matters for app icons more than you think. You're tweeting a giant image, not looking at it as an app icon, testing it with every day users. Two different mindsets, two different problems. Marketing team win, design team loss.

@dyantarre @Spotify I m just thinking as AI sloppifies everything a touch of flawed humanity is something to look forward to. So I hope they continue in this direction.

@FredWanders @Spotify Off brand actually. Ignores brand colors. Users looking for neon green circle on their home screen and can't find neon green circle.

@shubhdsgn Love the heading font

Hero section design from current website work✨