Friendly Giant

Matthew Broderick taking the day off a la Ferris Bueller for GenSpark brought both humor and good demos.

Alexa spot went head on against the idea that AI is coming to kill us all, and eventually turns around Chris Hemsworth's thinking with what it can do. Good idea and execution.

I thought the Xfinity spot was great, but they should have just ended it with all the power coming back online when they plug into Xfinity.

Bud spots of the past were not my favs, but they were better than the horse/eagle version this year.

Thought the Google Gemini spot was sweet and a great demonstration of ways to use it personally.

Both the Dunkin' and the Coinbase Super Bowl spots were complete headscratchers. Why? For what?

Liquid IV surprisingly dramatized a way to determine if you need additional hydration. Good stuff.

Not sure how I feel about the "football is selling food" thing for Uber Eats. The references are smart and funny, but I'm not sure how it makes me want to use the service.

Andy Cohen for Nerds was just horrible and a bad use of him.

That Rocket Mortgage spot delivered emotion through storytelling that felt true, honest and less manufactured. Nicely done.

T-Mobile spot was a waste of a lot of celebrity and a lot of money.

Not sure why I need Squarespace to get my domain. And how can they assure I will get it? Liked the Hitchcock like cinematography, but Emma Stone came off way over the top.

Like the Claude spots for AI without ads. Makes the point in a fun way with a really surprising twist.

Now, Apartments and Homes dot com actually provided a clear message and dramatized it nicely. Loved the line in the Mariana Trench, "I need to go to the bathroom." Smart.

What in the name of David Ogilvy was that spot for Instacart with Ben Stiller? I'm at a loss to find a point of difference for the product and a message.

Toyota trying way too hard to tug at the heartstrings, just left a sour note.

Halfway There Insurance for State Farm. How about going nowhere fast insurance? They've done so much better in the past. Message gets so lost in all the noise and celebrity.

Okay, everyone say it with me now, the YouTube spot was... "meh." Really and seriously.. meh.

With Microsoft's CoPilot is it about me or about AI actually changing the world.

Kia EV9 spot was way over emotional to deliver the message that you can plug it in to light stuff up. Nice looking vehicle, but I gotta believe it has a lot more going for it than using it as a giant battery.