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Would customers and prospects agree your brands are as differentiated and special as you'd like to believe? What makes your #brand indispensable? Download 2 free chapters of @MitchDuckler's, The Indispensable Brand. ow.ly/JLZX30or8ww #differentiation #BrandStrategy

Failure to evolve #brandstrategy in the realm of activation leads to a lack of #differentiation in a crowded marketplace. This lack of distinction hinders #brand recognition and customer loyalty as consumers struggle to perceive meaningful differences between competing brands.

How 3 Of the World's Most Valuable B2B Brands Evolved Their Positioning hubs.ly/Q01Dm5qY0

What's Next? 6 Branding Trends to Watch in 2023 hubs.ly/Q01B3q9Z0

How Businesses Are Embracing Metaverse Technologies To Create New Brand Narratives hubs.ly/Q01yhds90

ESG: Brand Strategy and Positioning Through Greater Societal Purpose hubs.ly/Q01vCxgp0

Can a Rebrand Reposition Burger King? hubs.ly/Q01stZyL0

Considering a Rebrand? 9 Important Questions to Consider hubs.ly/Q01qVd-v0

Look deep into what you are providing your customers to understand why they wouldn't trust you, and become a 1 in 3 brand that owns customer trust. Stats: 2019 Edelman Trust Barometer Special Report

You can do this through customer service, value, quality, convenience, positive reviews, giving back, etc.

Did you know 81% of consumers *need* to be able to trust a brand to do what is right *before* they're willing to buy? 🧵

Do you agree? Share some examples of brands with a powerful positioning you’ve identified in the comments below! #BrandPositioning #Branding #Marketing

Unique and memorable branding is the most important competitive advantage a company has. Never compromise your brand.

Meanwhile, a strong brand can withstand major shocks to the system and charge a premium price point. It is much more resilient.

Don’t make the mistake of not investing in your brand. Why? 🧵👇

What are some ways you increase customer loyalty for your business?

6) Show them you care Asking for feedback and listening to suggestions helps show that you care about your customer's opinions and experiences.

Customer loyalty can be hard to come by but crucial to the long-term success of your business. So, what are some ways you can attract & retain fiercely loyal customers? 🧵