Fullpath

Fullpath, the AI ecosystem for car dealers, now integrates with ProMax! This integration gives dealers a seamless way to unify their data through Fullpath’s Customer Data Platform so it can be easily activated across the sales and marketing lifecycle to drive more sales and increase customer loyalty. Learn more>> hubs.la/Q04742CD0

The script has flipped. Whereas 2025 saw a steady 6.6% decrease in days supply, the last two months have reversed course with a 5.1% increase. This buildup in inventory threatens dealer floor plans and requires smarter marketing to keep things in check. Fullpath’s VINs-Acceleration uses AI to identify slow-moving or at-risk VINs and automates highly-targeted, VIN-specific marketing campaigns designed to accelerate sales by getting the right eyes on each vehicle. Dealers who act now can protect profit margins and keep inventory moving efficiently. Learn more about Fullpath’s VINs-Acceleration>> hubs.la/Q047hNSN0

Building audiences based on shopper behavior is the ultimate dealership superpower. Chelsea Jones, Marketing Manager at Apple Autos shares why Fullpath’s Audience Builder is her favorite feature and how it is making their marketing more efficient in real time. Learn more about Fullpath’s CDP and how it can transform the way you engage your shoppers >> hubs.la/Q046TqNc0

AI is not here to separate you from your shoppers. It’s here to empower you to sell more cars while building stronger relationships with your customers. See how Fullpath’s Agentic CRM will change the way your dealership gets things done>> hubs.la/Q046R9310

If a shopper visits your Ford store on Monday and your Chevy store on Tuesday, do you know it’s the same person? Fullpath’s Group CDP unifies first-party data across every rooftop in your group. With our Group Shopper toggle, you see the full shopper journey including website visits, vehicle interests, and CRM activity across multiple stores in a single timeline. No more fragmented data, no more fragmented customer journeys. Learn more about Fullpath’s Group CDP>> hubs.la/Q0468kqJ0

Dealership marketing in 2026 isn’t about working harder. It’s about working smarter to meet consumer expectations. Here are three must-do marketing strategies for dealers looking to win in 2026: 🚘 Focus on Generative Engine Optimization (GEO) - Optimizing content for AI platforms like ChatGPT means anticipating new buyer search behaviors and getting cited directly in AI answers. 🚘 Unify your first-party data - Unify every customer touchpoint from website to service with a CDP to get a complete real-time profile that can power personalized messaging at scale. 🚘 Use Agentic AI for lead engagement - Autonomous AI that responds instantly to buyer signals, even off-hours, improving response times from hours to minutes. These moves are essential given changing shopper habits. Dealers embracing these changes will see consistent lead conversion lifts and deeper customer relationships. Read the full Dealership Marketing Playbook to win more sales in 2026>> hubs.la/Q0468fqL0

“AI is good if it can save me some time because that means there are bigger things to be working on.” Robert Norcross, Marketing Director at Garber Automotive Group, isn't buying into the fear of AI. While many automotive professionals seem to have a hesitancy when it comes to AI and automation, Robert sees it as a trade-up. The logic is simple: If a task is repetitive, let technology do it. 🤖 Learn more about the future of dealership work>> hubs.la/Q045Y_H-0

Is your AI operating with a blindfold on? For AI to truly move the needle, it needs the full context of your operations. When your data is fragmented across multiple silos, your AI has no way to get the full picture. Fullpath’s AI ecosystem unifies your CRM, inventory, and marketing data into one in a powerful CDP where it is organized and cleaned to create a single source of truth to power your agentic technology. With Fullpath, you can customize your integrated agents to follow your specific dealership playbook, so they take action the same way your team would It’s time for you to reimagine the way your dealership gets things done. Learn more about Fullpath’s AI ecosystem here>> hubs.la/Q0468j5q0

Bringing on an AI agent is like onboarding a new team member. You can talk to it, train it, give it instructions - and it will follow through. The nature of technology is changing. It’s time to get onboard >> hubs.la/Q045wW_P0

All the power of an AI chat agent, with you in the driver’s seat. Fullpath’s recent feature release puts you in total control of your dealership’s chat experience. You decide the tone your agent uses with shoppers, which inventory and offers it prioritizes, and how it promotes your services including maintenance, delivery, and anything else you’d like to include. With Fullpath, you don’t get "black-box" AI; you get groundbreaking technology that aligns seamlessly with your dealership’s playbook. Learn more about Fullpath’s AI-powered, customizable chat agent here>> hubs.la/Q045ldzt0

“Using an AI tool like Fullpath lets us target what’s most important first.” Tune in as Seth Poplawski, Customer Relationship Manager at Auto Lenders, shares how Fullpath’s AI is helping the people at his dealership prioritize their work based on intent, engagement, and where the customer is in the buying process to create more quality conversations. Learn more about Fullpath’s AI ecosystem and how it can transform the way you engage your shoppers>> hubs.la/Q0455llC0

The traditional car buying funnel is officially in the rearview mirror. 🚗💨 Fullpath’s Auto Intelligence Index reveals AI referrals to dealer websites have grown 15x year-over-year. This isn’t just a trend: it is a fundamental change in consumer behavior where search bars are being swapped for AI conversations at the first touchpoint. While OpenAI’s ChatGPT is still dominating the space, competitors like Google Gemini are quickly gaining traction. Read more in the Fullpath Auto Intelligence Index >> hubs.la/Q0455jXH0

At Fullpath, we believe AI should fit into your dealership’s processes, not the other way around. In this week’s #FeatureFriday, we dive into Audience Activation’s Custom SMS Responses. This feature isn't just about automated replies; it’s about customizable AI that allows you to train your SMS bot to recognize nuance and take specific action based on their conversations with your shoppers. See how Fullpath’s Audience Activation can help you take your SMS marketing to the next level>> hubs.la/Q04463hJ0

“Audience Activation is constantly mining our database - whether we’re open, we’re closed, and we’re getting a lot of deals out of that.” Victor Yoshida, General Sales Manager at Ford of Dalton shares how Fullpath’s AI-powered email and SMS marketing solution helped the dealership achieve 26% growth in one year. Ready to see how Fullpath can help you achieve similar results? Book your personalized demo now>> hubs.la/Q04463fQ0

TikTok is no longer a fad you can hope will pass. Fullpath data shows dealership website traffic from TikTok surged 1,269% year‑over‑year from January 2025 → January 2026 as Gen Z becomes a major purchasing force. If your dealership isn’t experimenting with short‑form content, you might be leaving a huge audience and some serious revenue on the table. Read more about the top 10 traffic sources for car dealers here>> hubs.la/Q04462Z50

In a world that feels increasingly impersonal, you can keep that classic dealership charm without compromising on tech. Fullpath’s AI ecosystem is here to help your dealership not only stay relevant and competitive in the technological era, but to help you harness that technology to build meaningful connections with your customers so they keep coming back. Learn more >> hubs.la/Q0435ZgK0

"We found Fullpath and we’re like, oh my gosh, this solves almost all our problems!" The powerhouse marketing team at Garber Automotive Group handled everything for their new and used franchises in-house. But when email deliverability and hyper-targeting became a constant uphill battle, Marketing Director Robert Norcross knew it was time for a mindset shift. The solution? Partnering with Fullpath to solve the targeting roadblocks that manual processes just couldn't fix. In just 6 months with Fullpath’s AI-powered email marketing solution in place, the team took back an average of 30 hours a week to spend on more important things. Read the full case study here>> hubs.la/Q0435YNd0

Your email open rates suck. Generic blasts to a list pulled from your CRM just aren’t going to cut it anymore. Your shoppers want content that is actually relevant to their needs. Cookie cutter email content is not going to shift your open rates or drive sales. Personalized, targeted, data-driven campaigns will. Fullpath’s Audience Activation uses AI and your dealership’s data to power hyper-personalized email and SMS journeys that match the interest of each individual shopper, turning your shopper records into showroom traffic. Get a demo today and see how you can nearly triple your current open rates>> hubs.la/Q0435YtS0

Fullpath’s new group activation and suppression features sync shopper journeys across multiple rooftops. This keeps the shopper journey consistent, reduces lead cannibalization, and improves engagement by putting the customer first. Learn more> hubs.la/Q041gDnh0

In a world of noise, clarity is your advantage. See how Fullpath brings you the clarity you need to close deals>> hubs.la/Q041gRWV0