Starbucks CEO defends a cup of coffee costing $9
He says the customers needs to just not think about it as a $9 cup of coffee, you’re paying for the “experience” of getting a Starbucks coffee
“In some cases a $9 experience does feel like you're splurging, and then what that means is we have to make it worthwhile.”
He says Starbucks customers “want to have a special experience and regardless of what your income level is, in some cases, a $9 experience does feel like you're splurging — well, this is a really affordable premium experience”
How out of touch could a person possibly be…