Greater Than Services

"AI visibility: 61%." Sounds precise. Tells you nothing. Which AI? ChatGPT and Gemini disagree about your business all the time. A single blended number averages away the exact engine that's ignoring you. Measure them separately, or you're measuring nothing. Agree? #buildinpublic

New: we now check your AI visibility across ChatGPT, Perplexity, Gemini, and Claude, and show which one names you, question by question. Turns out most businesses are visible in one and invisible in another. One blended score was hiding that. Which engine knows you?#buildinpublic

A site can score 90/100 on technical SEO and still never get named by ChatGPT. Built right and actually recommended are two different games now. Most businesses are only playing the first one. Which one are you optimizing for?

This week, we asked ChatGPT for the best comfort shoes, the best coffee beans, and the best sensitive-skin moisturiser. It names specific brands every single time. Confidently. If someone asked about your category right now — would your name come up?

Month 1 of building in public: shipped an entire AI search audit platform. Also, month 1: learned nobody cares what you shipped until they care why it exists. Month 2 is about the why. #buildinpublic

Google has 10 blue links. AI has one answer. If your business isn't in that answer, there's no page 2 for the customer to check. That's the whole problem we work on. When did you last scroll past an AI answer to click a real link?

Every SEO audit ever: “Your structured data is missing. Consider implementing JSON-LD schema.” Thanks. Very helpful. Here’s what ours does instead: gives you the actual JSON-LD. Copy. Paste. Done. $4.99. That’s it.

Price comparison that’s been bugging me: Semrush charges $800/month to tell you what’s wrong with your SEO. Ahrefs charges $828/month. Neither gives you code to fix anything. We charge $4.99 one-time and give you the actual JSON-LD and meta tags to paste in. Something’s off.

Honest question: if ChatGPT can’t describe what your business does, is that a problem you’d pay $4.99 to diagnose and fix? Or would you just shrug and move on? Genuinely curious. #buildinpublic

Shipped a bunch of updates to our AI search audit tool. The big one: every issue now comes with the actual fix code. JSON-LD, meta tags, HTML. Copy-paste, not a 30-page report telling you to “consider implementing structured data.” $4.99.

Small experiment: we rewrote one product description from 47 words of jargon to 12 words of plain English. Before: AI couldn’t describe what we sell. After: it got it right on the first try. 12 words. That’s all it took.

Hot take: SEO is becoming table stakes. The next battleground is whether AI recommends you by name when someone asks for help. Google rankings won’t matter if the customer never opens Google. Agree or disagree?

We tested 5 real Shopify stores across 5 niches. Asked ChatGPT, Claude, and Gemini: “recommend me a store that sells [niche].” Results: 0 named by ChatGPT. 0 by Claude. 0 by Gemini. 15 chances. 0 real recommendations. The invisible majority.

We’re 2 weeks into fixing our own AI visibility from scratch. Week 1: AI had no idea what we do. Week 2: 1 out of 3 assistants got it right. Documenting everything. What’s been your experience? #buildinpublic

We asked 5 different AI assistants to recommend a Shopify store that sells handmade candles. 0 out of 5 named an actual store. Every single one gave generic advice instead. If AI can’t find you, it invents a competitor. Have you checked yours?

The fastest way to check your AI visibility: open any AI assistant, type “What does [your business name] sell and who is it for?” Don’t paste your URL. Don’t give context. Whatever it says — that’s your AI reputation right now. #AIsearch

Three questions worth 5 minutes: 1. Ask ChatGPT to describe your business without giving it your URL. 2. Ask who your competitors are. 3. Ask it to recommend a business in your niche. What it says — and doesn’t say — tells you more than most audits. #GEO

We looked at businesses AI consistently recommends by name. None of them “optimised for AI.” All of them describe what they do in the same way everywhere — on the website, social profiles, and about pages. Consistency is what makes you AI-readable. Not a new trick.