That's the feeling the best product marketing creates:
"here's what we sell" ❌
"here's life with/without us" ✅
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Andrew Garberson
2.6K posts
Andrew Garberson
@Garberson
Head of⚡EV Growth • Decoding Innovative Playbooks for GTM Community • Ex-Fortune-500 Marketing Consultant
Des Moines, IA Katılım Temmuz 2012
92 Takip Edilen897 Takipçiler
Does your homepage show a product or crash detection?
Here’s what I mean:
Last week my truck applied its own brakes before I saw a cyclist weaving through traffic.
The relief was potent. I saw 2 different outcomes in the same second.
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Prospects aren't impressed we pay $199/mo a tool to stalk and repeat back what it learns.
Brevity = Credibility
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(1) Keep it ruthlessly short with 3 sentences max.
(2) Skip the opener to lead with value.
(3) Wait for a signal since +90% of your prospects aren’t interested at a given time.
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Our best performing email is 44 words. As inboxes fill with AI personalization, directness and brevity are refreshing.
No “Hey {FIRST_NAME}”
No AI-based "I saw you posted about..."
No filler...
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4. Crowded Waters
Everyone knows what the category is and why they need it. Now you're fighting for market share.
You're in Crowded Waters if: Sales cycles are shortening, but win rates are lower.
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Here's the framework I wish I had in 2021 when @RecurrentAuto began creating its category.
It's a tactical framework for understanding where you are today and how your growth playbook must evolve at each stage.
I'm calling it The Four Waters.
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Andrew Garberson retweetledi
@RecurrentAuto I did 80miles a day in a Leaf for a whole year using only Level 1 at home and work...
But level 2 definitely makes it way easier.
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Rivian shipped the NACS adapter for my 2022 R1T which formally opens the Supercharger network for this EV driver
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"In an ideal scenario, each driver would arrive with a warm battery so the car could immediately begin fast charging, instead of using the charger to heat the battery for up to 30 minutes. However, it sounds like it was a perfect storm in Chicago.”
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I joined @Forbes today to talk about EV charging in cold weather
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@SPoulton I'm following along on paternity leave. Please keep posting your thoughts and findings on this!
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ooooh, now this is interesting - a Google Ads CDP-lite?
AdsLiaison@adsliaison
First-party data is increasingly important for marketers to optimize & measure campaign performance, but incorporating it can be cumbersome. Today, we’re launching Google Ads Data Manager to help businesses manage & use their 1P data, regardless of where it’s stored. 1/3
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Main coffee grinder is so loud so I wrote this for @DEWALTtough 😉
As my infant sleeps,
I dare make a peep.
But with only one free stand
Must get my coffee in hand.
So unplug the grinder default
And turn to DeWalt.
Fear not resting babe,
Daddy's caffeine is made.
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