Gen3 Marketing

Paresh Vadavia to @MartechRecord at ShopTalk: "Networks, publishers, major brands are all showing up." AI is changing the space. But relationships? Still what drives everything. Full interview - hubs.li/Q048vVZv0 #AffiliateMarketing #ShopTalk

Reporting. Partner Intelligence. Action Tracking. AI. One system. We’ve been building something exciting. It’s almost time for Gen3 Marketing’s amplifi. hubs.li/Q048tRNt0 #AffiliateMarketing #PerformanceMarketing

Affiliate is influencing more purchases than ever but tracking less of them. That gap is distorting how programs get judged internally. Our latest blog explains what's happening and what to do about it. hubs.ly/Q0486nwx0 #AffiliateMarketing #Gen3Marketing

ShopTalk Spring starts today and the Gen3 team is in Las Vegas ready to go! If you're there, find Paresh Vadavia and Harvey Bierman. They'd love to connect! #ShopTalk #ShopTalkSpring #Gen3Marketing

Gen3 will be at CardCon 2026 in Phoenix, April 21–23. The conference for financial marketing pros. Let's connect if you're going. hubs.li/Q047BwRG0 #CardCon #AffiliateMarketing #Gen3Marketing

Active or passive rewards? Which is right for your affiliate program? Gen3 Affiliate Manager Janet Antonelli breaks down both models and why the right balance matters. hubs.li/Q047zBwb0 #AffiliateMarketing #LoyaltyMarketing #Gen3Marketing

Tighter budgets tend to reveal which channels actually earn their place. Affiliate has a structural advantage here, and Gen3 SVP Jon Kendall explains why in this blog. hubs.li/Q047dCzc0 #AffiliateMarketing #PerformanceMarketing #Gen3Marketing

Gen3 will be at ShopTalk Spring 2026 in Las Vegas, March 24–26. Harvey Bierman is representing us, so be sure to reach out if you'll be there. hubs.li/Q046YSDY0 #ShopTalk #ShopTalkSpring #RetailMarketing #Gen3Marketing

Affiliate works best when it's aligned with business goals, informed by data, and managed by people who understand the full digital ecosystem. That's been Gen3's approach from the start. hubs.li/Q046Z0KN0 #AffiliateMarketing #Gen3Marketing

Award-winning affiliate strategy isn't about the channel. It's about how the channel connects to everything else. Performance accountability. Full-funnel integration. Credibility that converts. hubs.li/Q046JbLC0 #AffiliateMarketing #Gen3Marketing

Voice shopping hits $50B by 2030. AI is reshaping how consumers discover and buy. Is your affiliate program ready? We’re breaking down how AI and voice commerce are changing affiliate and how to capitalize. hubs.li/Q046wWKv0 #AffiliateMarketing #AIMarketing #VoiceCommerce

Consumers trust creators more than ads. 73% of Gen Z and 57% of Millennials use them to make purchase decisions. Gen3's influencer service turns those relationships into a full-funnel acquisition channel. Learn more: hubs.ly/Q046qYTx0 #InfluencerMarketing #Gen3Marketing

Is your affiliate program driving NEW revenue or buyers who were already coming? Gen3 helped ecobee prove the difference: +25% incremental sales YoY +33% long-term media contribution YoY $12.50 ROAS The full story - hubs.li/Q04648GZ0 #AffiliateMarketing #Gen3Marketing

Social commerce isn't a trend. It's how people discover, trust, and buy. We were at @SoComLive in Venice, CA learning from the best in the business. Creators + community + seamless shopping = the future of retail. #SoCom #SocialCommerce #Gen3Marketing

March 8th is #InternationalWomensDay! At Gen3: 50%+ of our global team are women. 70% of senior account managers are women. 90% of affiliate directors are women. We don't just celebrate women. We invest in them every day. #IWD2026 #WomenInMarketing #Gen3Marketing

Our team was recently at Awin's ThinkTank Madrid. Here's what stood out: Affiliate is evolving toward strategic, full-funnel partnerships. Data-driven, performance-led collabs are the clear direction. #AffiliateMarketing #AwinThinkTank #PerformanceMarketing #Gen3Marketing

Seasonal spikes aren’t a strategy. For a lifestyle footwear brand facing post-holiday drop-off, we built a performance PR model designed for year-round impact — driving +1000% YoY growth during launch. hubs.ly/Q045mw5q0 #PerformancePR

AI isn’t replacing search. It’s merging with it. For affiliates and brands, the fundamentals still matter: clear content, strong trust signals, consistent information. The bar hasn’t dropped. It’s risen. hubs.li/Q045ffsr0 #AffiliateMarketing #AI

Performance PR isn’t traditional PR with tracking added on. For a lifestyle footwear brand, editorial storytelling + affiliate economics + search alignment drove scalable growth, including +1000% YoY. hubs.li/Q0458X7x0 #PerformancePR #AffiliateMarketing #DigitalMarketing

The Gen3 team will be at Shoptalk Spring in Las Vegas, March 24–26. If you’re attending and want to discuss affiliate strategy, performance partnerships, or retail growth in 2026, we look forward to seeing you there. #Shoptalk #RetailMarketing