Dinwiddie Football

I've consulted with over 1,000 football programs across 44 states in 25 seasons. I’ve had 100’s of championship clients. And I’ve had some that simply “never got it”. The single biggest mistake I see in almost all of them is the same one. 1/5 They spend 90% of their preparation time on what they're going to do — and almost no time on who's going to do it. 2/5 X's and O's without character development is a house built on sand. You can have the best scheme in the country and lose to inferior talent every single time. The programs that win consistently — decade after decade — are not the ones with the best plays. They're the ones with the deepest culture. 3/5 Culture is built in the offseason. In the weight room at 5am. In how coaches treat the backup the same as the starter. In what happens when nobody is watching. 4/5 I've watched programs with half the talent win championships because the culture was unbreakable. I've watched loaded rosters fall apart when it mattered most. 5/5 1,000 programs. 44 states. One consistent truth: Culture eats scheme for breakfast every time. 4/7 The programs that win consistently — decade after decade — are not the ones with the best plays. They're the ones with the deepest culture. 5/7 Culture is built in the offseason. In the weight room at 5am. In how coaches treat the backup the same as the starter. In what happens when nobody is watching. 6/7 I've watched programs with half the talent win championships because the culture was unbreakable. I've watched loaded rosters fall apart when it mattered most. 7/7 1,000 programs. 44 states. One consistent truth: Culture eats scheme for breakfast every time. 4/7 The programs that win consistently — decade after decade — are not the ones with the best plays. They're the ones with the deepest culture. 5/7 Culture is built in the offseason. In the weight room at 5am. In how coaches treat the backup the same as the starter. In what happens when nobody is watching. 6/7 I've watched programs with half the talent win championships because the culture was unbreakable. I've watched loaded rosters fall apart when it mattered most. 7/7 1,000 programs. 44 states. One consistent truth: Culture eats scheme for breakfast every time.

It’s easy to be the Asst Coach, the backup QB, the next person up.... You say what you would do if you were in the top spot. It’s difficult to be the person in charge. Be careful what you say when you are on your way up, as you may think differently if you get that chance.