Excited to share my latest article, published by @CdnMarketing - check it out if you're interested in how #AI can elevate your #Marketing efforts! thecma.ca/topic/articles…
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Geoff Linton
722 posts
Geoff Linton
@Geofflinton
Serial entrepreneur and Chartered Marketer. Over 30 years of experience in data, digital, and MarTech.
Guelph, Ontario Katılım Ocak 2010
222 Takip Edilen236 Takipçiler
It's great to see the government is focusing money on #AI applications and infrastructure. Hopefully this helps accelerate more pilot tests and high value use cases! Lots of potential in the #marketing world
theglobeandmail.com/canada/article…
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@Tekside_io is making blog content scalable and cost-effective! Read more about our hybrid model combining #AI insights and human expertise #ArtificialIntelligence #Innovation #Marketing linkedin.com/pulse/ai-drive…
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@Tekside_io is changing the way that companies can write blog content. Our hybrid model combines AI insights with human expertise. #ArtificialIntelligence #Innovation #Marketing Read more: AI-Driven Blog Content at Scale linkedin.com/pulse/ai-drive…
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Tekside.iO has an #innovative approach to #MarketResearch, driven by #AI. With real-time sentiment analysis and unique messaging matrices, we're at the forefront of marketing innovation linkedin.com/pulse/market-r…
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My new workspace and the office of @northdesigns. Proud to be a partner at Connect Digital Hub here in #Guelph 🙌
Friends / clients / partners are welcome to stop by for a day of coworking. @geofflinton
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Many #marketers spent 2023 as spectators of #AI. Read more about my thoughts on why agencies need to take that crucial first step, deepen their understanding, and embrace external guidance to integrate #AI into their strategies. linkedin.com/pulse/unlockin… via @LinkedIn
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Canadian companies need to start proactively planning their #AI team. Small boutique consultants can be invaluable partners to help #marketers focus on an overall AI #strategy and key use cases /via @globeandmail theglobeandmail.com/business/techn…
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Another 2,000 apps were added in the last 6 months and there are now over 13,000 solutions on the #martechmap. #GenAI propelled about 73% of the rapid increase. It's interesting to see the categories with the biggest increase in new #AI tools!
Scott Brinker@chiefmartec
Major trends in martech for 2024: the real changes underway in a 99% platitude-free report chiefmartec.com/2023/12/major-… #martech Including — yes — and update on the still rapidly evolving martech landscape.
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Given the acceleration of #AI in #marketing, there is a looming battle in the C-Suite with who should lead #AI strategically. Make sure you have a clearly defined CMO role in your organization, crystallize the #strategic vision of #AI, and how to govern this huge opportunity!
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Experts are expecting #AI adoption to triple in the next 3 years. Tekside's multi-disciplinary AI collaboration team is keeping our finger on the pulse. Here’s a perspective to give you some context on the state of AI! tinyurl.com/muwp8det @CdnMarketing #marketing
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Great to see Guelph’s Beer Bus is getting a profile in the Globe and Mail's report on business! This is another example of the vibrant nature and fun company in Downtown Guelph. Our 2 Wyndham location can be seen behind the photo of the bus.
theglobeandmail.com/business/small…
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Thanks @globaldma for publishing my latest article on the importance of #email benchmarking! It was a pleasure to work with my global colleagues on this important benchmarking project.
Global Data and Marketing Alliance@globaldma
Over 47% of #email marketers say measuring #performance is 1 of their top challenges Check out our latest piece by @Geofflinton on the importance of measuring metrics & #marketing benchmarks to improve performance + understand #ROI globaldma.com/association/th… @CdnMarketing
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Great job by the @GDMA international task force! This dashboard is the latest in #email #benchmarking and compiles #data from 13 ESPs across 69 countries. How do your metrics compare? Thanks @CdnMarketing & @SaraClodman for the opportunity to work on this important initiative
Global Data and Marketing Alliance@globaldma
Our 2023 International #Email #Benchmark is now live! Great opportunity speaking yesterday at the @DDMA Summit in #Amsterdam Check out the interactive dashboard with key metrics and trends in #EmailMarketing in #Europe, #NorthAmerica & #LATAM More at lnkd.in/e6syB6Sq
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Thank you Mayor @Camguthrie & Councillor @orourke_ward6 for visiting the Connect Co-Working Hub. We appreciate your support for building businesses that bring good paying office jobs to #DowntownGuelph. A vibrant downtown needs a combination of retail, residential & office space!
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Inside the new CONNECT Hub Co-Working space:
✅ New office furniture with sit-stand desks
✅ Flexible space - shared meeting and conference rooms, hot desks & 10 private offices
✅ Located across from Guelph Train/Bus Terminals
✅ Parking
Book at tour: connectdigital.com
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I’m thrilled to announce the new CONNECT Hub Co-Working space! Located in the heart of #DowntownGuelph, our newly renovated space has dedicated offices, amenities, and flex space for meeting and events. Visit connectdigital.com to learn more and book a tour today!
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I had the pleasure of co-writing this article with fellow @CdnMarketing MarTech Council member @connieklam. We discuss considerations for selecting maturity models, and how marketers can pinpoint their level of #MarTech maturity ow.ly/rOmX50OyESU #MaturityCurve
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Do you have a strategy in place for your #MarTech? Get the conversation started with these 30+ thought-starters @CdnMarketing @fallenninja ow.ly/qnLq50NPVoR
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