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Metacritic recently pulled a review on Resident Evil Requiem after discovering the writer did not exist, as the report was AI generated. Now pending investigation, the site that posted this review may soon have it's ties to Metacritic cut indefinitely.

Join us next Thursday for another marketing spotlight.

With collaborations being seen more frequently to cross-pollinate audiences, it isn't unexpected to see that two giants of the fantasy RPG scene are leveraging each others' fan bases for growth.

No strangers to one another, Final Fantasy and Monster Hunter came together in 2025 for a second round of in-game collaboration, exchanging iconic boss battles with elements unique to each game.

For 2025, Stream Charts reports Marc “Caedrel” Lamont as the most watched British streamer for the second year in a row with 108 million hours watched. I’m a Celebrity winner Morgan “angryginge” Burtwhistle follows in 2nd with 15.43 million hours watched.

Catch us next Thursday for another marketing spotlight!

After the success of this, they continued to reach out to more Animal Crossing creators, leading to their Flora Fantasy Campaign island announced in October 2021.

Gucci Beauty brought their fashion and fragrance to Animal Crossing with their own dream island as part of the Forever Guilty campaign 🌺

If you need an escape, you’re only ever a few blocks away. In Minecraft’s first-ever destination DLC, you play as a filmmaker completing challenges while recording wildlife. With a busy itinerary and NPC guides, you tour six destinations, each inspired by the natural beauty and culture of Aotearoa.

Some recent work for DHL The Dispatch S2 after we supported them on Season 1 last year 🔥

Through 2025, Sensor Tower reports the USA as the country with the highest ad spend by game publishers, with more than 6x what the UK spent as the runner up, and spending more the entirety of Europe combined. Do you expect to see publishers outside of North America invest more into ad spend in 2026?

Riot Games' animation and music departments continue to flex their skills as their captivating videos for League of Legends take over the Top 5 Most Viewed Trailers of 2025, with entries throughout the year making a major impression.

We had the pleasure of working with Red Bull's Gaming Sphere over the last few months to create short clips for social from their gaming roster like Ginge, Caedrel, Aimsey, Mongraal, and Jukeyz ✨

For 2025, Fancensus reports Roblox as the #1 game on TikTok with over 23.5 billion views, almost twice the views of second place Minecraft. Just outside the Top 5, GTA V, VALORANT, and CS2 fail to breach the upper ranks by 1.8 billion views or more.