Get in the Game retweetledi
Happy release day to these great new #audiobooks! CHOOSING TO PROSPER by Bola Sokunbi, GET IN THE GAME by @JDStringfield What are you listening to today?
English
Get in the Game
10 posts
Get in the Game
@GetNTheGameBook
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports, coming July 26th on @WileyBusiness by @JDStringfield
Katılım Mart 2022
2 Takip Edilen5 Takipçiler
Get in the Game retweetledi
Get in the Game retweetledi
Excited that my new piece in @VentureBeat is live. Web3 proponents are looking to the metaverse as a means to fast-track consumer adoption of blockchain, yet are increasingly pushing the metaverse in the direction of web2.
Understanding gaming & virtual worlds therein is the key
VentureBeat@VentureBeat
#Web3 proponents are looking to the #metaverse as a path for bringing #blockchain to the mainstream. However, the current state of the metaverse is starting to look a lot more like Web2 than #Web3. Is this an inevitability? Find out here: venturebeat.com/2022/07/09/the…
English
Get in the Game retweetledi
"Gamer" toxicity has been rampant lately. It's a concern for marketers, but one which has not been well understood. Here is a more nuanced take from my new book, @GetNTheGameBook, out July 26th wherever books are sold.
#marketing #gaming #esports
stringfield.substack.com/p/git-gud-the-…
English
Get in the Game retweetledi
The market is correcting - so too must our thinking.
So, again: Web3 is not the Metaverse. Web3 and Metaverse may or may not come to fruition, but their success or failure is independent, and this distinction is more important than ever. #web3 #metaverse
stringfield.substack.com/p/one-more-tim…
English
Understanding gaming is fundamental to any future “metaverse” strategy. Here is a perfect example as to why. #Metaverse #gaming #Web3
Jonathan Stringfield@JDStringfield
WSJ article quoting a McKinsey study with the sub-header “Seventy-nine percent of survey respondents said they have already made a purchase in the metaverse” Hm. You know? Let’s just do a little double click on that annnnnnd…there it is. Gaming. You’re talking about gaming.
English
Get in the Game retweetledi
Ongoing investment in gaming is at an all time high, not unlike the broader conversation among brands and businesses. And yet, I can't shake the feeling that gaming isn't really the point in either case - and this is a mistake. Read on:
stringfield.substack.com/p/engines-pick…
English
Get in the Game retweetledi
2022 was well positioned to be the year of landmark releases in gaming…right up until it wasn’t.
What is an annoyance to game fans is a lesson for those who have had their interest in virtual worlds or the gaming ecosystem piqued in recent months.
stringfield.substack.com/p/the-season-o…
English
Get in the Game retweetledi
I recently spoke with @wsjCMO about marketing in gaming. We keep talking about the opportunity beyond "kids in the basement," but need to move the conversation forward. I talk about how and why in the latest below.
stringfield.substack.com/p/the-kids-in-…
English
Get in the Game retweetledi
I wrote a book because we needed to move the conversations business decision makers were having around gaming forward. It's out in July - in the meantime I've compiled an essential reading list of books on gaming that were highly influential to my work.
stringfield.substack.com/p/elden-read-y…
English