Marie | UGC Creator | SMM

Just filmed six concepts back to back and I feel like I ran a marathon in my living room. Send snacks.🤗

The hardest part of UGC isn't the filming. It's the business side — pitching, following up, invoicing, protecting your rate. The creators getting paid consistently treat it like a business, not a hobby.🫡

My kid asked me why I talk to my phone so much. I said "it's my job." She said "your job is weird." She's not wrong.😂

My media kit has been updated more times than my kitchen has been cleaned this month. Creator priorities.🩷

A question I get a lot: "how do I get brands to notice me?" Stop trying to get noticed. Start creating content that makes them feel like they're already missing out on working with you. Different energy. Different results. 🥰

Sent a brand a concept video today that I filmed in 20 minutes. Got the approval in an hour. Sometimes the fast version IS the good version. 🤯

If you're a UGC creator and you're not studying the comments on top-performing competitor content you are leaving money on the table. The comments tell you exactly what the customer wants to feel. Go write that. 🫡

May goals written down. Business stuff, mom stuff, the one personal thing I keep pushing to next month. Not this time.🧐

The before-and-after of my filming space: Before = dishes in the background, dog barking, kid asking what's for lunch. After = same thing but I hit record anyway.😜

Brands don't want perfect. They want believable. A creator filming in their real kitchen with real lighting and real reactions will outperform a studio shoot 9 times out of 10. Stop over-producing. Start connecting. 🥰

Filming day one of May and my setup is held together with a clip light, a prayer, and a ring that keeps falling off the stand. The content will be great though. ☺️

May is giving "new month, same excuses." The people who actually move in May are the ones who stopped waiting for the right time and just started. What are you building this month?😀

Doing this work — building something of your own, showing up every day, figuring it out in real time — is one of the harder things I've done. It's also one of the best. If you're in the middle of the hard part: Keep going. The middle is not the end.❤️

30 days of showing up, learning, filming, iterating. The compound effect of consistency is real. Not every piece lands. But every piece teaches you something and something is always better than nothing.👀

The thing about UGC that nobody talks about enough: It doesn't just convert cold traffic. It also validates warm traffic who were already considering buying. The customer who's been thinking about it for two weeks sees one real person's authentic reaction and finally clicks. That's the full value. It's not just acquisition. It's confirmation.🫡

What a good UGC portfolio tells a brand in the first 30 seconds: — She understands hooks — She can demonstrate a product naturally — She knows how to close — She films like a pro without looking like a production that's the whole pitch. 👩‍💻 giamedigitaldesign.com/portfolio

If I'm a brand and I want to know if a UGC creator is worth working with, I look at one thing: Does their content make me feel something or does it just make me aware of a product. Awareness is easy. Feeling is the job. 👭

Honest creator moment: There are days the camera feels like a friend and days it feels like a wall. Both kinds of days produce content. The wall days are just harder to edit.🫡

The UGC creator economy is maturing fast. The creators who will still be thriving in two years aren't the ones who just show up on camera well. They're the ones who understand creative strategy, brief interpretation, and performance metrics. Start learning that language now.👩‍💼

Some days I film content, manage client communication, pick up kids, make dinner, and answer emails all before 7pm. And some days I do all of that while pretending I have it together. Both count. 😃