One day, Frank and Brenda's packages are purchased by a female shopper. On their way out of the store, a returned jar of honey mustard tries to warn the groceries that the Great Beyond is a lie, but nobody listens except Frank. Before committing suicide by falling onto the shop floor, Honey Mustard tells Frank to seek out a bottle of liquor named Firewater. Honey Mustard's suicide creates an accidental cart collision that causes Frank, Brenda and several groceries to fall out of the cart, including Jewish bagel Sammy Bagel Jr., Middle-Eastern lavash Kareem Abdul Lavash and an aggressive douche who swears revenge on Frank and Brenda after his nozzle is bent on impact.