Greg Joswiak

It’s amazing how something so small could mean so much. Music stays with you forever, and for a lot of us, it all started there.

Love how Molly brought her Crybaby series to #Apple50! To celebrate the moment at Apple Iconsiam in Bangkok, she shared with customers how she creates her designs on iPad and even drew in the first Mac and iPod, as well as the latest iPhone 17 Pro and MacBook Neo.

#WWDC26 June 8-12 Save the date!

Brackets are now in Apple Sports for the Men’s and Women’s NCAA tournaments, just in time for March Madness! 🏀 The energy this time of year is unmatched. You know I’ll be following @umichbball and @umichwbball. #GoBlue

 on London: Fitness+ trainer Cory hit the streets to create this fun Strava art! Apple products are designed to support runners of all levels as they work toward their goals. Excited to be part of the 2026 TCS London Marathon. Who’s training for something?

Headphones that are so much more than just headphones! The new AirPods Max 2 have even better audio, even better ANC, and even better features like Adaptive Audio and Live Translation.

50 YEARS OF APPLE!! 🍎🎉  The energy, the crowd, the performance from @AliciaKeys at Apple Grand Central… I am filled with gratitude and excitement. Here's to the next 50!! #Apple50

April 1st marks 50 years of Apple. Thank you to everyone who’s been a part of our journey. apple.com/50-years-of-th… #Apple50

Today they’re here! MacBook Neo, iPhone 17e, iPad Air, MacBook Air, MacBook Pro, and the Studio Display family are all available starting today. What’s at the top of your list?

Daylight Saving Time is always a good reminder to pay attention to your sleep. 💤 I love checking my sleep score each morning. It’s a simple, powerful way to get insights that keep me on track for better rest right from my wrist.

MacBook Neo is new, exciting, original, and HERE! With a beautiful aluminum design, 13-inch Liquid Retina display, 16 hours of battery life, and the power of Apple silicon, you’ll fly through everyday tasks. It’ll be love at first Mac.

The all-new MacBook Pro with M5 Pro and M5 Max pushes the boundaries of what you can accomplish from anywhere. Run advanced large language models on device and unlock capabilities that can't be done on any other laptop—all while maintaining exceptional battery life!

Powerful and durable…yet thin and light. The new MacBook Air with M5 just got even better with exceptional performance and AI capabilities.

Introducing the new iPad Air, powered by M4! With incredible performance, AI capabilities, and game-changing iPadOS 26 features, it’s even easier to be productive and creative no matter where you are, at a great value!

The new iPhone 17e is feature stacked and value packed! With faster performance and twice the starting storage, an advanced camera system, enhanced durability, and the magic of MagSafe, it’s an exceptional value.

Xcode 26.3 with Claude Agent & Codex hits the Mac App Store today! With advanced reasoning capabilities in Xcode, you can streamline workflows and build faster. And MCP support lets you easily connect other compatible agents.

A big week ahead. It all starts Monday morning! #AppleLaunch

.@youtube is now on visionOS 🥽 This is a win-win for viewers and @youtubecreators: 🍿 Viewers get to watch their favorite 2D videos, Shorts, movies and TV shows in an immersive environment on @Apple Vision Pro, and fully experience the largest library of 3D, VR180, and 360 spatial content in its intended format on any Apple device platform. 🖼️ YouTube creators, who are reinventing entertainment every day, get a new spatial canvas to showcase their work and connect with fans.

Big news for fútbol fans: Apple Sports is now available in Latin America and the Caribbean! You can check real-time scores and stats from your favorite leagues, right on your iPhone.

February is Heart Month—a great time to take a look at your cardio fitness or VO₂ max. ⌚️❤️ Apple Watch automatically tracks the max amount of oxygen you can consume during exercise—an indicator of overall health—and can notify you if it’s low, so you can take action.