Neal Mohan

Feeling so inspired after another #Brandcast, thanks to the brands, @YouTubeCreators and partners who have made @YouTube their home, and our amazing YouTube team who brought the show to life. A few takeaways from our event: 🌟 Today, YouTubers are the new stars and studios, making every cultural moment bigger. 📺 For more than two decades, we’ve focused on staying one step ahead of how the world watches. Today, we’ve been #1 in streaming watchtime in the US for 3 years. Over 2B hours of Shorts are watched in the Living Room each month. 🏡 We know that to keep viewers coming back, we have to build the best possible home for our creators. So we’ve invested in the infrastructure they need to thrive, from pioneering the creator economy to scaling their reach with auto-dubbing to unlocking AI-powered video creation tools. 🍿 For the first time at Brandcast, we brought advertisers an exclusive look into our new slate of YouTube-exclusive Creator Shows. The future of media is being built on YouTube, and the most exciting part is that we’re just getting started.

What a way to kick off Upfronts Week, with so many @youtubecreators in town for #Brandcast. See you at the show tonight!

Tonight in NYC: our 16th annual #Brandcast. The future of media is being built on @youtube! ▶️

“That’s the beauty of YouTube. My job isn’t to predict what content will be front and center in three years. It’s to make sure that when the next creator has a brilliant idea, they have the tools to share it with the world” - YouTube CEO Neal Mohan deadline.com/2026/05/youtub…

Tomorrow at #Brandcast, we’re unveiling our first-ever slate of Creator Shows. YouTubers are the new stars and studios. To ensure @youtube remains the home for their most ambitious projects, we're shifting our model to connect @youtubecreators and brands more directly. We’re now giving brands the exclusive opportunity to invest in and sponsor highly anticipated creator-led programming before it even premieres. nytimes.com/2026/05/12/bus…

At last week’s @MilkenInstitute’s Global Summit, I joined a panel about the future of the entertainment industry with moderator @JBoorstin. We talked about how @youtube has a unique seat at the intersection of technology, the creative industries, and the largest creator economy ever to exist. That creator economy is booming and is incredibly entrepreneurial: right down the street from the most storied studios, @youtubecreators are the new startups of Hollywood, employing hundreds of people. #MIGlobal

Looking forward to @taaforg’s Heritage Month Summit this week!

Amazing to see these educators sharing their knowledge on @YouTube, helping millions of people learn both inside and outside of the classroom 🍎▶️

@ColinandSamir @YouTube @GeminiApp @thepublishpress 👏👏👏

Full circle moment @YouTube and @GeminiApp are the title sponsors of our event, Press Publish LA. We uploaded our first video to YouTube in 2011 with very little understanding of where that decision would take us. Over the next decade we experienced a lot of ups and downs trying to turn our creativity into a career, but the one constant was that we never stopped pressing publish. On May 28th at the Fox Studios Lot in Los Angeles, 500 creators and people from traditional Hollywood will meet and talk about how these worlds are colliding and where the industry is heading next. We couldn’t be more proud to have YouTube and Google Gemini partner with us to bring this vision to life 🙏🏻🙏🏽

Over the last month, our @youtube team shipped these products and features for our viewers and @youtubecreators: 🪟Fully custom multiview on @YouTubeTV ⏳Countdown stickers for mobile live streamers 🖼️Picture-in-Picture for non-music content globally 🔍Ask YouTube, a new way for Premium subscribers to search on YouTube 🛍️Expanded shopping auto-tagging across APAC 🔊Voice Boost for amplifying vocals and reducing background sounds 👑Experience Points (XP) for watch time and Super Chat replies during vertical live streams 👨‍👩‍👧 Expanded parental controls, including an industry-first Shorts timer 🎁Gifts on horizontal livestreams on mobile 🤗Gifts in 🇨🇦🇰🇷🇮🇩🇹🇭🇦🇺🇳🇿 🕹️Select games (Playables) on mobile vertical livestreams 🎶The entire Shorts Audio library in our YouTube Create app 🤝Streaming in both vertical and horizontal formats at the same time ✋Automatic ad holdbacks when live chat engagement is at its peak 🌏Premium Lite in 15 new countries around the world 🕵️Automated likeness detection technology for the entertainment industry 📺Ask on TV 🔃Reimagine (a new remixing capability) and Add Object in Shorts

Viewers come to @youtube to immerse themselves in the biggest cultural moments. Tonight is no exception: catch the Met Gala action, live on the @voguemagazine YouTube channel.

April was an absolutely massive month for live streaming on @youtube, from @NASA's Artemis II mission 🚀 (which accumulated over 79M viewers) to the iconic stages of @coachella 🎡 None of this scale would be possible without our infrastructure and engineering teams. For years, we've built technology to deliver a consistent, high-quality live stream experience to our viewers around the world, no matter what device they are on. To make the live streaming experience even better, last month, we launched Gifts on horizontal live streams (in addition to vertical) and in more global markets, dual-format streaming, and ad-holding during peak moments. YouTube has become the lens through which we experience the world’s biggest cultural moments (and beyond) in real-time.

@THR Thanks for the recognition! Excited about the ways AI is empowering human creativity.

The AI 25: These are the 25 people with the vision — and leverage — to define the AI era of entertainment. See the full list: bit.ly/4tLbvx1 ➡️ Neal Mohan (@nealmohan) — Leading YouTube as it cements itself as the new TV, he’s pushing AI as the platform’s next frontier — rolling out creator tools, tackling deepfakes and betting on a future where high-end production is democratized at scale.