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🧵We published 93 blog posts in 2025.
One article got over half our traffic. Here's what we learned about tech content 👇
1. The runaway winner: "Observability 2.0 and the Database for It"
Not a product launch. An opinion piece on where o11y is heading.
Timing + a clear take = viral (for a database blog).
2. What else worked:
📊 Benchmarks—4 of top 15 were perf comparisons
🦀 Rust deep-dives—Android edge cases, source reading
👤 People stories—contributor interviews cracked top 10
3. The brutal math:
Top 1 post = 50%+ of traffic
Top 5 posts = ~70% of traffic
Power law is real. Most posts get little reach. A few carry everything.
4. Lesson: depth > volume.
One well-timed, technically solid post beats 10 mediocre ones.
Full breakdown: greptime.com/blogs/2026-01-…
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