Grow & Retain

What should the "North Star" metric be for a subscription business - engagement, consumption, subscriber growth? We take a look in this weeks newsletter growandretain.substack.com/p/north-star-m…

The Economist are adopting an aggressive subscription campaign #theeconomist #subscriptions #emailfail

SoundCloud is changing the way it pays artists for streaming community.soundcloud.com/fanpoweredroya…

Spotify is leading the streaming market in part because its recommendations are better than Apple’s or Amazon’s, much better. Spotify is great at knowing what you like, but even more important its algorithm can suggest what you might like. onezero.medium.com/how-spotifys-a…

Disney's subscription business grew by 8 million subscribers in just one month #subscription variety.com/2021/digital/n…

Another great chart from chartr - showing NYT digital subscription growth. Highest growth is in non-news subscriptions - crossword, cooking etc. #subscription #NewYorkTimes

Off the back of Google's 3P cookie news & our post-cookie presentation at this week's @DCNorg Next: Summit, our SVP of Strategy @msilberman shares tips on using 0P & 1P data as we enter a new era of personalization: bit.ly/3pJvz1L

Impressive results from Swedish news publishers. In 2020, the number of paying digital subscribers increased by 25% and now amounts to more than one million. Perhaps most interesting: both national and local media are experiencing significant growth dagensmedia.se/medier/digital…

According to TechCrunch subscription based pricing is dead. Someone better tell Clubhouse as that's how they intend to make money. #subscriptions #subscriptioneconomy growandretain.substack.com/p/subscription…

24% of New York Times digital subscribers haven't bought the digital news product #newyorktimes #subscriptions growandretain.com/an-alternative…

Google is working on possible replacements to third-party cookies. It recently announced that FLoC (federated learning of cohorts) is producing good results. Good news for marketers? Not as good as earning first party data.

Take a look at how Netflix and Disney+ sign subscribers up - are fewer steps better? #subscriptions #ux growandretain.com/disney-and-net…

So many newspapers and magazines sell subscriptions like this: (hint, this is a terrible way to sell anything) You don't sell something by just telling people to buy it. You sell the value that it provides, and you need to explain and demonstrate that value.

Essential reading if you're working in #subscriptions where you need to understand behaviour, marketing, data and tech growandretain.com/the-best-books…

We moved our newsletter to Substack - curated stories that should inform anyone working in #subscriptions growandretain.substack.com/p/its-not-abou…

Patreon which allows creators to receive memberships (#subscriptions) from fans is considering an IPO theinformation.com/articles/patre…

Netflix has passed a significant milestone with subscriber numbers of 203 million, adding 37 million subscribers in 2020 ft.com/content/ae6f0a…

67% of Americans would cancel a streaming subscription if the price increased. They would buy a streaming service if it was cheaper than most others. Is price really that important? #subscriptions

We've benchmarked 74 news media companies by subscribers and price take a look at the results here. Could price be limiting subscriber numbers #subscriptions growandretain.com/media-benchmar…

How do Netflix, Zoom, Dropbox and Peleton market their subscription tiers - we look at 15 examples in our latest newsletter bit.ly/3bIvPtF