Gustavo Growth
11 posts

Gustavo Growth
@GustavoGrowth
🧠 Direct Response Copywriter Chief 🚀 Strategy, persuasion, and creativity 🤑 DTC Brand Specialist
Katılım Mayıs 2026
51 Takip Edilen1 Takipçiler

I shouldn't be showing you this...
3.83% conversion rate. 9,750 orders. $467K/month. every page built by AI in under 60 seconds. $0 in designer fees. $0 in copywriter fees. the AI wrote every headline at the reading level that converts highest and matched every page layout to the product type automatically
I put the entire AI system into a 36-page guide - including the product research, the demographics, and the part nobody talks about: what to do after the page is live
Comment "PAGE" and I'll send it over
(must be following)


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Claude = 550 videos/day
Fully realistic UGC ads, cinematic lighting, natural human motion, clean pacing, powered by AI agents.
UGC cost: $1
Production time: minutes
Scale: instant
One AI engine that creates, tests, and scales short-form ads automatically, nonstop.
RT & Comment ''Claude'' and I’ll DM you the full workflow.
(Must be following)
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I built a Claude skill that lets me copy any viral video ad — with my own product dropped in.
Show it one viral ad → it clones the whole style.
Backgrounds, typography, zooms, cut rhythm, pacing. Swaps in your product, your face, your voice.
8 scene changes in 9 seconds. Never opened a timeline.
One skill file. Raw clip + reference video in → finished ad out.
Comment "EDIT" and I'll DM it 👇
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new ad creative format unlocked: Founder-led AI VSL
this is how you pair a founder story with a direct-response VSL script
both of those ad creative types (VSL and founder-led content) have been top-performing ads for our clients for the past 18 months
so we decided to create a mix of both using AI visuals
we used Nano Banana 2 for the image generation and Kling 3.0 for animating the images
these ads work because you combine storytelling and direct sales with visuals that people have not seen on their News Feed, which makes them stop scrolling
try it out or just hire us to create this for you
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I put every AI ecom shortcut into 36 pages because the gap between operators using AI and operators not using it is now a 3-6 month speed difference.
293,000+ users. $172M+ in revenue tracked. AI builds product pages in 60 seconds that used to take 2 weeks and $800. AI translates pages into 40+ languages in 60 seconds that used to cost $200 per language and a week of waiting. AI writes headlines at the reading level that converts highest because it was trained on 771,000 pages of data your copywriter has never seen. AI matches page structure to product type automatically. AI lets you test 10 products per weekend instead of 2 per month. the stores using AI cycle through the 1-in-12 hit rate in 2-3 weeks. the stores not using it take 6 months and $9,600 in freelancer fees to reach the same point. most quit before they get there
I documented the entire AI ecom system. product research. AI pages. testing. demographics. hidden settings. backend. international
everything from $0 to $10K/month with AI. 36 pages
Comment "PAGE" and I'll send it over (must be following)


English

@Ethan__Dobbins What I’ve noticed across markets is that eCom has been focusing almost exclusively on bottom-of-funnel, product-aware audiences — and that’s been creating a revenue ceiling. Because the less-aware audience is, by far, the largest one.
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@Ethan__Dobbins The fact is that you can work with all stages of awareness, and for each stage there’s a specific copy approach. Obviously, the lower the awareness stage, the more writing skill it demands…
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$0-$1m dropshipping - day 28
What's going on pookies, I just had an epiphany that's going to completely change the trajectory of this challenge.
It's a hypothesis, but if right, it easily explains why every product I've tested up to this point has failed horrendously.
Including this UTI product that's now spent $300 with only one purchase.
Here's the theory…
…I have been marketing to the wrong people.
GASPPPPPPPP (FAINTS INTO VICTORIAN COUCH)
Now you might be wondering, how does someone with eight years of ecom experience
Make a boneheaded mistake this fundamental?
And the answer is simple my dear Watson
I have been dramatically overestimating the IQ of the people I'm actually marketing to.
With this challenge being my first time getting into supplements
I assumed that people I’m shoving my ads in front of are very knowledgeable people
who do hella research before putting something foreign in their body!
But after spending yesterday doing market research on my new liver support product
I realized I tend to base most of my marketing, my angles, my desire mapping
off of Reddit threads and Amazon reviews.
And that's a great place to dive deep into the weeds.
You get the actual language your audience uses to describe their problem and the outcomes they want.
But here's the part I never really questioned.
The people who are actually leaving detailed reviews on Amazon and posting in deep threads on Reddit
are not the same people I'm trying to convert on Facebook and Instagram.
Those Reddit and Amazon users are far more sophisticated buyers.
They've already done the research.
They've already gone down the rabbit hole.
They are level four sophistication audiences in most cases
if you make the generalization that the audience you’re marketing to is just these people
But the audience on Facebook or instagram doom scrolling at 3pm while eating a half frozen arbys pork shoulder sandwich
In between checking their email and fantasizing about their manager, Debrah getting into a car crash after she went on a tear at the office
that impulse buy after seeing one ad on Instagram from a brand they’ve never heard of
are not the same human beings as the redditors and amazon peeps
That cold audience on fb/insta is almost always a level two or level three sophistication.
They know they have a problem
but they have not done tons of research on every mechanism under the sun.
I've been writing 12th-grade-level copy for what is potentially more a third grade IQ
Let me give you a real example with the liver product I'm researching.
When I had my Claude project map out the desire clusters based on the Reddit and Amazon data
the top desire cluser was "get my ALT and AST numbers back into normal range."
That's the most sophisticated, scientifically literate version of the goal.
That's a desire that someone who has already googled and got their lab results
But when I look at the winning ads for every brand actually scaling this exact category,
not a single one of them mentions ALT or AST.
They don't lead with "get your lab work back to normal."
They take that underlying benefit of getting a healthier liver
and they expand it outward to surface-level outcomes the average person actually cares about.
Liver back to normal means you can lose weight easier.
Liver back to normal means you can drink and live the same lifestyle you used to without paying the price.
Liver back to normal means slower aging, more energy, better skin, better mood.
Not one of them talks about lab numbers.
That's the move every elite copywriter teaches.
You take a feature or surface level benefit and ask why does that matter?
You keep asking until you arrive at the outcome the person actually wants in their daily life.
Camera with 1000 GB of storage → you don't have to delete photos →
you can keep every memory of your family forever.
Liver lab numbers back to normal → you don't have to worry about your health anymore →
you can drink, eat, live, and look like the version of yourself you used to be.
I was doing this to an extent
but I believe I was outsourcing too much of my avatar work to a Claude project whose entire input was sophisticated user content
from people way further along the journey than my actual target.
The second desire cluster on the liver product was getting rid of the fear of their liver damage being permanent
before fibrosis, cirrhosis, before liver failure.
And in the past few products, I would have 100% targeted that angle.
Bleeding neck problem, urgent, emotional, mass market.
But again, when I look at the winning ads, none of them lead with that fear.
They mention it briefly as a symptom
but they always tie it back to bigger surface level desires.
Looking your best, losing weight, being able to live and party the way you used to.
So I went back to the UTI product and reviewed my own work through this new lens.
And sure enough, I made the same choice there.
My top desire cluster was "stop the cycle of getting UTIs over and over again because they feel like their body is broken."
It's the kind of desire that comes out of someone who has been on the Reddit threads.
But when I rewatched the winning competitor ads
none of them went to that depth either.
They were mostly level two and level three sophistication marketing.
Simple, surface-level, emotionally direct.
The Facebook UTI buyer is probably a woman who has gotten one too many UTIs recently
and is tired of the burning, the urgency, the embarrassment, and most importantly
the inability to just have sex without dreading the next 48 hours.
She has not necessarily tried 5 supplements.
She has not done deep research on different mechanisms yet
She has probably tried the basic natural solutions you'd google in 10 seconds.
I came in assuming she was already at the deep end of the research rabbit hole
and I wrote copy that explained my unique mechanism like she had already tried 4 other supplements.
When there’s a chance she hasn’t done that yet (according to my hypothesis)
She just wants to know if this product would let her have sex without the consequences.
GROSSSSS, FIND JESUS WOMEN
But that's the unlock.
So I'm not killing the UTI product yet.
Gonna go back to the drawing board on the avatar and the desire clusters.
Rewriting the entire angle stack to a level two or level three sophistication audience.
I'm also making a bigger ad shift in general.
Going forward, I'm leaning much harder into video ads, not image ads.
I've been over-optimizing for testing efficiency by leading with image ads only on every product
but when I actually study what works for supplements specifically
the answer is consistently videos with a lot of education.
Most successful supplement brands only use images for bottom and middle of funnel social proof/offer creatives.
Pretty much their entire top of funnel is video, which I was avoiding like a pussss.
So today I'm writing new scripts at the right sophistication level for the uti product
Two unique video concepts with multiple hook variations, each targeting a new desire
And for the liver product, I'm shifting to video ads from the start
along with a sprinkle of native images
See you in the next one pookies


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@Ethan__Dobbins — because you need to educate while keeping that information from feeling dense or exhausting. It has to feel like something that genuinely helps the reader and keeps them engaged enough to consume your content and reach your product.
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I spent 65 hours creating a NEW Miro board which shows you exactly step by step how I made $15M with my digital products business
it includes case studies of 8+ accounts on X doing $100K/month profits each
( including full funnels )
Comment “Miro” and I’ll send it to you via DM
**must be following + retweet to receive

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@DTC_Quizbuilder Do you have any examples of a weight loss supplement funnel?
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