HIT Strategies

Thank you to Representative Jasmine Crockett for being Texas Tough and trusting the HIT Strategies team for her Democratic Senate primary run. Onwards!

Must watch: @dossdiscourse's insights on the disconnect between Black voters and the Democratic party. 👇

Let's go🤠

"“This has been one of my loudest warnings to the left after the 2025 elections,” said @t_woodbury1, the founding partner of the liberal-leaning polling firm HIT Strategies, which conducted the research project."

"@t_woodbury1, a pollster at HIT Strategies who led the project, said there was fear of political retaliation in both real life and online spaces."

"Polling and focus groups conducted by HIT Strategies show that Black voters are segmented in terms of connecting the dots directly to Trump’s policies and engaging in active resistance." Read more about our latest public release of our Black Opps findings ⬇️

Another fantastic show lined up for tonight! Joy speaks with: @krystalball Terrance Woodbury of @HITStrat @BeckyPringle of @NEAToday @RepAlGreen @JNelsonLDF Tune in, 6-8 PM ET!! #TJRS youtube.com/watch?v=QjDL7B…

I’m sharing findings from a new national study — “The State of Black Opposition and Engagement in 2026” — that shows Black voters are cautious, motivated by family and economic justice, and divided between high-engagement “Defenders” and less-active “Spectators.” Economic strain, fear of arrest, and concern for children’s futures shape decisions; targeted, low-risk messaging can increase participation. Read the full analysis and what it means for civic power in 2026: wix.to/3z1zOzz 🔎🗳️ #BlackPress #CivicEngagement #2026Elections

New: Polling from a coalition of Black civic groups and unions found fear of violence + retaliation is keeping Black voters away from political participation in Trump 2.0, helping lead to a "resistance of privilege."

Black voters also said they felt abandoned by their civic and political leaders, feeling Congressional Democrats, civil rights groups and Black church leaders weren't doing enough to push back on Trump. Full story here: huffpost.com/entry/black-vo…

This is definitely one of the most significant projects I have ever worked on as a researcher driven by racial justice. It is so exciting to share the work my team has been working on for the past 6 months. Take a look!

Today, we're proud to announce the public launch of the Black Opps Coalition! A national research initiative focused on understanding Black voters across America. Read our press release and full findings from the past six months: hitstrat.com/blackopps/

We have an exciting year ahead and our newsletter is where we share our latest research, media appearances and insights shaping the political landscape. Sign up on our website to receive our monthly updates!

Our new @ThirdWayTweet poll: JD Vance's prospects for 2028 don't look great. Just 26% of young men would back him in '28 general, 55% oppose (Trump won 54% of young men in 2024) 15% who voted Trump wouldn't back Vance. Young men who didn't vote in '24 break 51-24% against Vance

HIT Strategies partnered with @ThirdWayTweet to conduct the largest national poll on young men’s political attitudes. Dive into the research memos for deep insights on smarter candidate positioning. thirdway.org/memo/where-do-…

While young men aren’t committed to one party in the long term, it’s clear they support moderation and candidates who are authentic, fight for working people, and are not beholden to special interests. Our data can help candidates looking to win over young men: thirdway.org/memo/where-do-…

Last day to vote for NAACP Image Awards for Content Creator of the year is TOMORROW, February 13th. Be sure to vote for our Senior Research Manager, @dossdiscourse.