
This week’s @CIPR_Global Influence Weekly features an article from @CarolineSKlein, challenging a familiar assumption in communications: that national coverage is always the ultimate goal.
Instead, she highlights the importance of taking a step back and focusing on where your message will have most relevance and reach the most appropriate and influential audience.
Read the full blog here ➡️ influenceonline.co.uk/2026/03/27/is-…
#PublicRelations #MediaStrategy #Communications #PRInsights #ThoughtLeadership
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