edge
4.3K posts

edge
@HardRightEdge1
Collector, Degen, Purr, Non Fungible Idiot, Digital Treasure Hunter
Purrington Estates Katılım Mart 2021
1.3K Takip Edilen1.2K Takipçiler

jobs not finished.
now...
there were quite a few of you who submitted and weren't selected. i know how much that sucks, and as hard as i try to be fair and objective, there are always collectors that feel left out/wronged/pissed off/etc.
in an effort to share my gratitude for the support, < please stand for the apocalypse xiii > has been minted and will ONLY BE AVAILABLE TO THOSE WHO WERE NOT SELECTED FOR THE OTHER PIECES.
if you'd like to mint an edition and you were not selected in the previous lottery - drop your address below. (except if you were one of the people that told me to fuck off - you can kick rocks)
there will be no exceptions, sorry.
glhf
GIF
English
edge retweetledi

we simulated consumer research on @rektdrinks energy products against other brands using LLMs with the below methodology…and this is what we got…👀

Robert Youssef@rryssf_
consumer research is about to get weird. a new paper shows you can predict real purchase intent without asking humans. you prompt an LLM to role-play a specific customer (age, income, etc.), show it a product, have it write a short reaction -> another AI maps that text to a Likert score. no fine-tuning. 57 surveys, 9,300 humans. ~90% of human test–retest reliability. the trick isn’t the model. it’s how you ask.
English
edge retweetledi

The Birb Bubbly claim is now open.
Visit birbish.rekt.com and redeem your Birb Bubbly NFT by 12PM ET on 25th March 2026 to receive:
- 24x Birb Bubbly sparkling water
- 1x Get Rekt @vibes_tcg Card
- 25,000 Rekt DRANK points
- BIRB
Redeeming does not burn your NFT - after the claim window, NFTs will be tradable.
Please ensure you have connected both your ETH and SOL wallets to rewards.rekt.com.

English
edge retweetledi
edge retweetledi

edge retweetledi

Introducing Birb Bubbly
@rektdrinks × @moonbirds
Exclusively on OpenSea 👇
opensea.io/collection/bir…
English
edge retweetledi

Birb Bubbly will be purchasable by minting an NFT on @OpenSea.
There will be two rounds to the sale:
1. Allowlist
2. Public
The allowlist will include the following:
- Holders of at least 350M $REKT
- Rektguy NFT holders
- Holders of at least 300 $BIRB - register here: alphabot.app/birb-bubbly-bi…
- Holders of Moonbirds, Oddities and Mythics
- Anyone who has previously purchased Rekt Drinks and redeemed $REKT rewards
- A public Alphabot raffle (999 spots)
In order to qualify, you MUST be signed up to rewards.rekt.com and have BOTH your ETH mainnet and SOL wallets connected.
You can register as a 300 BIRB holder here:
alphabot.app/birb-bubbly-bi…
You can join the public raffle here:
alphabot.app/birb-bubbly-pu…
Snapshots will be taken at 5PM EST on Sunday 15th March.

English
edge retweetledi

Introducing Birb Bubbly, the official collaboration of Rekt x @Moonbirds.
Receive an exclusive @vibes_tcg card, Rekt DRANK Points and BIRB with every case purchased.
Wen? Soon.
Read on for more details 👇
English
edge retweetledi
edge retweetledi

The Rekt Racing Team.
4 Races. 1 Championship.
Documentary coming soon.
@rektdrinks x @pukecast x @W3GrandPrix
English
edge retweetledi
edge retweetledi
edge retweetledi
edge retweetledi
edge retweetledi

$600 For Sparkling Water
Someone inside a global beverage major saw the $REKT numbers and called bullshit.
Average order value: $600, median: $300.
Their internal models don't allow for this. Sparkling water sells in single units at gas stations. Cases move at $8-15. Nobody drops hundreds dollars on flavored water.
Nobody except $REKT customers.
Beverage industry veterans look at these numbers and see a data error.
- Premium water brands: $3-6 per bottle retail.
- Energy drinks: $2-4 per can.
- Craft soda: $1.50-3 per unit.
Even bulk wholesale, even enthusiast purchasing, even subscription models, nobody in the category sees triple-digit order values.
The frameworks break, comparables fail. So they conclude the data is wrong.
The data isn't wrong...
People are buying $2.90 cans of sparkling water in quantities that make sense for engine oil, not beverages.
They're buying dozens of cases. Storing them, posting photos of stacks in their garage. Giving them to friends who don't even know what $REKT is.
Because they're not buying water.
They're buying exposure to a brand at $80M market cap that could hit $800M, or $5B.
Every purchase is a bet
Traditional brands trained us: you buy product, they get your money, you get nothing.
Maybe if you're lucky, you get points. Redeem 10,000 points for a $5 discount. Wow....
$REKT flipped it. Buy drinks, get tokens.
Tokens appreciate with brand growth, brand growth creates more attention, more attention drives more buying.
Your $600 isn't consumption, it's a position.
At $80M FDV, $REKT token is pricing in what exactly?
Less than 2 year of DTC beverage sales. Early stage retail pilots, not full national distribution. Web3 partnerships, but no major traditional CPG deals yet. A very small operating team.
Compare: Prime reached $1.2B in valuation after mainstream breakout.
Celsius scaled into a multi billion dollar brand over time in functional beverages.
If $REKT captures just a few percent of the functional beverage market, that implies a $1B+ brand.
$600 orders aren't expensive, they're early.
The inversion everyone missed
- Normal brands: extract value from supporters, give nothing back.
- Loyalty programs: give back crumbs, maintain all upside.
- $REKT: shares upside, makes early support actually profitable.
This is why beverage analysts don't understand the numbers. They're measuring consumption when they should be measuring conviction.
When you buy Nike shoes, Nike wins, shareholders win, you get shoes.
When you buy $REKT drinks, $REKT wins, shareholders win, you get drinks and exposure to brand growth.
That's alignment.
What $600 actually buys
A 24 pack is $69.69. That's $2.90 per can.
A $600 order is 9 packs, 207 cans.
That’s roughly one $REKT per day for 7 months.
Nobody needs that much sparkling water.
But if you think the brand is going from $80M to $800M, and each purchase earns you tokens at current prices, then $600 isn't excess consumption.
It's the cheapest way to build a position without buying tokens directly on an exchange.
The reflexivity they said couldn't scale
Beverage people said the economics don't make sense.
Analysts said the numbers must be wrong.
83% retention, $600 AOV. Giant Eagle up 10x on velocity.
The numbers are right, frameworks are obsolete.
You don't spend $600 on sparkling water.
You spend $600 on belief that other people will believe.

English
edge retweetledi
edge retweetledi
edge retweetledi










